Feb 11, 2025 City Council Strategic Planning Session

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ALL RIGHT. ALL RIGHT, TIME IS NOW 6:00. WE'LL GO AHEAD AND CALL THIS SPECIAL STRATEGIC PLANNING SESSION IN ORDER.

SO, IT IS FEBRUARY 11TH, 2025. I'D LIKE TO WELCOME EVERYONE IN THE AUDIENCE AND THOSE WHO MAY BE TUNING IN ONLINE.

SO A LITTLE HISTORY ABOUT THIS. NOBODY UP HERE HAS BEEN A PART OF A PLANNING SESSION FOR THE CITY, WITH THE EXCEPTION OF COUNCIL MEMBER SABOL, BECAUSE IT HAS BEEN QUITE A BIT OF TIME SINCE WE'VE LOOKED AT THIS, AND SO IT IS TIME TO DUST IT OFF. TAKE A LOOK AT IT.

WHAT WAS DONE PREVIOUSLY AND MAKE SOME TWEAKS.

SO WITH THAT, I'D LIKE TO PASS IT UP TO HILLARY WITH SGR TO GET US STARTED AND GET THINGS KICKED OFF.

[Council strategic planning session to include discussion regarding the Council’s visions, goals, and related topics.]

IT'S GOOD TO FINALLY PUT FACES WITH NAMES, AND I APPRECIATE ALL OF THE WORK YOU ALL DID AHEAD OF TONIGHT, SO THAT WE COULD MAXIMIZE OUR TIME TOGETHER AND REALLY GET THIS IN, IN SHAPE AND READY TO MOVE FORWARD FOR BEDFORD IN ITS LONG TERM LOOK INTO THE FUTURE. SO TONIGHT, WHAT WE'RE GOING TO DO IS JUST WE'VE MET.

I'VE MET ALL OF YOU. I'M HILLARY. I WAS CATCHING UP WITH MOLLY, WHO I KNEW IN MY PREVIOUS LIFE IN COMMUNICATIONS.

I SPENT 20 YEARS IN CITY GOVERNMENT AND HAVE MOVED OVER AND HAVE BEEN DOING THIS FOR THE LAST FOUR YEARS.

AND I'M EXCITED TO BE HERE WITH YOU IN BEDFORD TONIGHT.

WE'RE GOING TO TALK A LITTLE BIT ABOUT GOOD GOVERNANCE, WHAT SYSTEMS WORK LIKE, HOW IT WORKS BEST, AND WHAT WE SHOULD BE LOOKING FOR WHEN WE'RE CONSIDERING OUR INTERACTIONS WITH EACH OTHER AND WITH THE PUBLIC. AND THEN WE'RE GOING TO DIVE INTO THE RESULTS OF THOSE PRE-INTERVIEWS THAT WE DID, AND TALK ABOUT YOUR INDIVIDUAL PERSPECTIVES RELATED TO BEDFORD AS IT STANDS NOW AND WHERE IT'S HEADED IN THE FUTURE, SO THAT WE CAN THEN TURN OUR ATTENTION TO WHAT ARE THE COMMONALITIES AND WHERE DO WE WANT TO MOVE THIS TOGETHER AS A GROUP THAT INCLUDED A SWOT ASSESSMENT, YOU ALL DID A LOT OF THE HEAVY LIFTING AHEAD OF TIME.

AND THEN WE WANT TO LOOK AT THOSE STRATEGIC FOCUS AREAS THAT WERE ESTABLISHED IN 2018 AND SEE IF THEY STILL RESONATE.

IT MAY BE THAT THE WORDING SHOULD CHANGE A LITTLE BIT.

IT MAY BE THAT THE CATEGORIES AREN'T EXACTLY WHAT THEY SHOULD BE, OR IT MAY BE THAT IT'S PERFECT THE WAY THAT IT IS, BUT WE'LL WORK THROUGH THAT. ONCE WE LOOK AT ALL OF WHAT'S BEING SAID CURRENTLY, AND THEN WE'LL START TO FOCUS IN ON INITIATIVES, WHAT ARE THOSE THINGS THAT YOU EXPECT IN THE NOT SO DISTANT FUTURE THAT WOULD SUPPORT THE MOVEMENT TOWARD THESE FOCUS AREAS? SO WITH THAT, WE'RE GOING TO START WITH JUST GOOD GOVERNANCE. SO THIS IS PROBABLY A REFRESHER FOR MOST OF YOU.

BUT GOOD GOVERNANCE MEANING THE SYSTEM OF GOVERNMENT.

SO FROM THE WAY ISSUES ARE BROUGHT FORWARD TO THE INTERACTIONS WITH THE PUBLIC, TO THE WAY YOU ALL DELIBERATE, TO THE WAY THAT THE CITY STAFF WORKS WITH WHAT YOU DIRECT THEM, HOW IT ALL FITS TOGETHER.

THIS IS WHAT GOOD GOVERNANCE SHOULD DO. IT SHOULD CONSIDER ALL STAKEHOLDERS, MEANING DECISIONS ARE MADE BASED ON THE WHOLE AND NOT ON SORT OF INDIVIDUAL SPECIAL INTERESTS AND OR, YOU KNOW, POCKETS OF THE COMMUNITY THAT MAY BE LOUDER THAN OTHERS BUT MAY NOT REPRESENT THE THE MAJORITY.

IT SHOULD CREATE COMMUNITY ENGAGEMENT. IT SHOULD REALLY BE OPEN ENOUGH THAT IT INVITES PEOPLE TO WANT TO PARTICIPATE AND WANT TO UNDERSTAND AND BE PART OF THEIR GOVERNMENT. IT SHOULD ALSO BE CLEAR ENOUGH THAT THEY KNOW WHEN TO PLUG IN AND HOW TO PLUG IN.

IT SHOULD SET THE ORGANIZATION'S PRIORITIES AND GOALS. THAT LITTLE ARROW UP THERE IN THE PRESENTATION TONIGHT IS BECAUSE THAT'S WHERE WE'RE GOING TO FOCUS THIS EVENING.

REALLY, IT IS YOUR PREROGATIVE. IT'S ALSO YOUR RESPONSIBILITY TO SAY, THIS IS WHERE BEDFORD SHOULD BE IN 20 YEARS.

THIS IS WHERE BEDFORD SHOULD BE IN TEN YEARS.

THIS IS WHERE BEDFORD SHOULD BE TOMORROW. AND WITH THAT SORT OF CLARITY OF VISION AND SORT OF DIRECTION, YOUR STAFF CAN THEN START TO BUILD THE WORK PLANS THAT SUPPORT THAT DIRECTION.

IT SHOULD ENSURE THE FINANCIAL HEALTH OF THE ORGANIZATION, BUDGETS, FINANCIAL REPORTS, COFFERS, ALL OF ALL OF THE THINGS THAT YOU ALL DO REGULARLY TO ENSURE THAT THAT THE THE FINANCES AND THE MONEY THAT'S ENTRUSTED IN YOU ALL AS, AS A GOVERNMENT IS HANDLED PROPERLY. IT SHOULD SET THE EXPECTATIONS FOR EFFICIENT AND EFFECTIVE MANAGEMENT SYSTEMS. SO YOU PROBABLY HAVE SAID, SET SOME EXPECTATIONS FOR ANDREA AND EXPECTED HER TO SET THOSE EXPECTATIONS FOR HER TEAM.

BUT IT ALSO IS YOUR PREROGATIVE TO TO LOOK AT THE WAY SYSTEMS EXIST AND SAY, YOU KNOW, WE JUST DON'T THINK THIS IS FUNCTIONING THE WAY THAT THE CUSTOMERS AND OR OUR RESIDENTS EXPECT IT TO, OR WE DON'T THINK IT'S PRODUCING THE RESULTS.

WE THINK THAT IT SHOULD. AND TRY TO ESTABLISH WHAT THOSE TARGETS ARE SO THAT WE KNOW WHEN WE'RE BEING EFFICIENT AND EFFECTIVE.

IT SHOULD ENABLE THE DELIVERY OF QUALITY PROJECTS AND SERVICES.

SO THAT IS YOU PROVIDE THE RESOURCES, YOU PROVIDE THE DIRECTION YOU APPROVE THE PLAN SO THAT THE STAFF CAN CARRY THAT OUT AND DELIVER THOSE THINGS AND ACCESS TO QUALITY SERVICES.

SO BACK TO THAT CONCEPT OF THE CONSIDERING ALL STAKEHOLDERS.

WE WANT TO MAKE SURE THAT IF WE HAVE A HAVE A REALLY GREAT RESOURCE OR AMENITY, THAT EVERYONE IN OUR COMMUNITY HAS EQUAL ACCESS TO THAT IN SOME WAY.

SO IF THERE'S A DIVISION, IF THERE IS A DISCONNECT, HOW DO WE BRIDGE THOSE GAPS SO THAT WE MAKE SURE THAT THE ACCESS IS ALSO THERE AND NOT

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BUT WE WANT TO MAKE SURE THAT PEOPLE CAN COME GET IT.

AND IT SHOULD HOLD THE ORGANIZATION ACCOUNTABLE, ORGANIZATION ACCOUNTABLE FOR ITS PROMISES.

SO IF WE HAVEN'T DELINEATED WHAT OUR EXPECTATIONS ARE, THEN HOW DO WE KNOW IF WE'VE DONE A GOOD JOB AND HOW CAN WE COMMUNICATE TO THE PUBLIC IF WE ARE EXCEEDING EXPECTATIONS OR IF WE'RE FAILING IN MEETING THEM? GOOD GOVERNANCE HELPS ELIMINATE AMBIGUITY. THE MORE CLEAR WE CAN BE WITH OUR PLANS AND OUR SYSTEMS AND OUR PROCESSES, THE MORE PEOPLE CAN UNDERSTAND THEM. WHEN THOSE THINGS ARE OPAQUE, WHEN THEY ARE NOT CLEAR, IT ALLOWS THIS THIS CREEPING IN OF SUSPICION, RIGHT WHERE THAT DOESN'T SEEM LIKE IT WAS DONE IN THE LIGHT OF DAY.

AND SO WE WANT TO MAKE SURE THAT WHATEVER WE'RE DOING IN DOING IN THE STANDARDS THAT WE HAVE ARE KNOWN TO ALL THOSE THAT WE SERVE, SO THAT THAT AMBIGUITY CAN BE LESSENED. SETTING THOSE STANDARDS AND EXPECTATIONS AGAIN, YOU ALL SAYING THIS IS WHO WE WANT TO BE.

THIS IS THE LEVEL OF CUSTOMER SERVICE WE EXPECT.

THIS IS THE VISION OR THE PRIORITIES THAT WE HAVE SAID THAT WE WANT YOU WORKING ON.

AND CITY MANAGER, WE EXPECT YOU TO FOLLOW THROUGH WITH THAT.

IT SHOULD FOCUS ON THOSE COMMON ISSUES AND NOT PERSONAL INTERESTS.

AND SO EVERYBODY, OF COURSE, IS GOING TO HAVE SOME CONSTITUENT THAT HAS SOME PERSONAL ISSUE THAT YOU WANT TO ASSIST WITH.

BUT WE ALSO NEED TO PLUG THAT INTO THE WHOLE AND SEE IF IT'S PART OF THE BIGGER ISSUE, RATHER THAN JUST A ONE OFF.

OR IF WE FIX THAT DOES IT CAUSE UNINTENDED CONSEQUENCES FOR THE REST OF IT? SPEEDING PROCESSES AND REDUCING TIME SPENT INEFFICIENTLY? AGAIN, IF WE CAN TIGHTEN UP PROCESSES, IF WE CAN SET THOSE EXPECTATIONS, STAFF SPENDS LESS TIME TRYING TO FIGURE OUT WHAT THEY THINK YOU MEAN AND IS ABLE TO REALLY GET MOVING FORWARD MOST EFFICIENTLY AND BRING THOSE ITEMS TO YOU.

THOSE THAT REQUIRE APPROVAL OR, OR FINANCES OR ANY OF THOSE THINGS CAN BRING THOSE TO YOU MORE EFFECTIVELY AND EFFICIENTLY.

IT ENHANCES THE QUALITY OF DECISIONS MADE. IF WE CAN ROBUSTLY DISCUSS TOPICS, IF WE CAN MAKE SURE THAT ALL OF OUR QUESTIONS ARE ANSWERED, IF WE CAN BRING THE STAKEHOLDERS TO THE TABLE IN THESE STICKIER DECISIONS, OR EVEN SOME OF THE SIMPLE ONES, THE QUALITY OF THAT DECISION WILL HOLD UP MUCH LONGER, BECAUSE YOU CAN SUPPORT IT WITH THE FACT THAT YOU WENT THROUGH ALL OF THESE PROCESSES, OR YOU INVOLVED ALL THESE PEOPLE, OR IT FOLLOWS THE PLAN, OR THE EXPECTATIONS OR THE STRATEGIES THAT YOU SET FORTH.

BUT ULTIMATELY IT IS MOVING THE COMMUNITY INTO THE FUTURE.

SO IF WE ARE FUNCTIONING WELL AS A UNIT, IF WE ARE, IF WE ARE CLEAR ON OUR PICTURE, IF WE ARE GIVING STAFF GOOD DIRECTION AND WE ARE REPRESENTING THE FOLKS THAT WE THAT WE REPRESENT IN THE COMMUNITY, IF WE'RE REPRESENTING THEIR INTERESTS AT THE DAIS, THEN WE ARE ULTIMATELY ABLE TO SET THE COURSE AND KIND OF PUSH FORWARD EVEN WHEN THERE'S SOME RESISTANCE IN SOME PARTS OF THE COMMUNITY.

AGAIN, MOVING THE COMMUNITY IN THE FUTURE WITH THAT LITTLE ARROW. THAT'S WHERE WE'RE THAT'S WHERE WE'RE FOCUSED TONIGHT. GOOD GOVERNANCE LEADERS, MEANING YOU ALL. BUT ALSO THE STAFF ARE EXTERNAL COMMUNICATORS CARRYING THE MESSAGES THAT ARE HAPPENING HERE, BACK OUT TO THE PUBLIC AND SOLICITING THEIR OPINIONS SO THAT YOU REALLY UNDERSTAND IF SOMETHING THAT YOU ARE DOING OR CONSIDERING AFFECTS SOMEONE IN A WAY THAT YOU DIDN'T ANTICIPATE. BUT ALSO EXPLAINING TO THEM THE REASON THAT DECISION WAS MADE THIS WAY WAS BECAUSE, YOU KNOW, SAYING WE WENT THROUGH ALL OF THOSE STEPS.

I UNDERSTAND YOU DON'T DISAGREE THAT YOU DISAGREE WITH IT, BUT WE WENT THROUGH THESE PROCESSES.

AND SO IT WAS A SOUND DECISION, EVEN IF IT WASN'T THE ONE THAT I WOULD HAVE PERSONALLY CHOSEN.

BUT ALSO BEING INTERNAL COMMUNICATORS. SO IF YOU'RE OUT THERE ENGAGING WITH THE PUBLIC THAT YOU SERVE, BRINGING THOSE MESSAGES BACK AND VETTING THEM IN THIS ENVIRONMENT AND MAKING SURE THAT NOBODY IS WITHOUT THOSE, THOSE KEY INPUTS OR THOSE KEY STAKEHOLDER OPINIONS SO THAT WE DON'T MAKE A DECISION THAT WASN'T AS FULLY VETTED AS IT MIGHT HAVE BEEN.

FIDUCIARY OVERSEERS, OBVIOUSLY, MAKING SURE THAT THE RESOURCES ARE SPENT EFFECTIVELY AND THAT THEY ARE ACCOUNTED FOR PROPERLY.

POLICY DEVELOPERS, SO MUCH OF WHAT YOU DO IS SET POLICY.

YOUR POLICY DECISIONS AFFECT THE WORK THAT THE STAFF DOES.

THEY WORK BY BY FULFILLING POLICY DIRECTIVES.

AND SO STAYING UP SORT OF IN THE POLICY LEVEL WHERE IT'S NOT AS GLAMOROUS AND NOT AS MUCH FUN, IT REALLY IS THE MOST IMPACTFUL PLACE THAT YOU CAN MAKE A DIFFERENCE.

AND SO TONIGHT TALKING ABOUT A STRATEGIC PLAN, IT'S A POLICY DOCUMENT.

IT SAYS THIS IS WHAT WE ALL THINK AND BELIEVE SHOULD BE THE COURSE TOWARD THE FUTURE.

AND YOU ALL HAVE THE THE ABILITY TO SAY THIS IS THE DIRECTION WE'RE GOING.

AND WE AS A BODY SUPPORT THAT. INFORMATION SYSTEM OVERSEERS.

HOW DO YOU WANT THE PUBLIC TO BE ENGAGED AND HOW DO YOU WANT THEM TO UNDERSTAND? WE'VE GOT CAMERAS AND MICROPHONES IN HERE OBVIOUSLY.

AND SO, WE'RE DOING THAT. BUT THAT'S NOT ENOUGH ANYMORE.

RIGHT. SO HOW DO WE ENSURE THAT WE'RE PUTTING THE INFORMATION OUT IN THE RIGHT WAY, AS FAR AND BROAD AS WE CAN, SO THAT WE CAN ENGAGE WITH OUR PUBLIC AND WE CAN MAKE SURE PEOPLE AREN'T LEFT OUT OF THE CONVERSATION.

PRIORITY SETTERS. AGAIN, WE'RE GOING TO BE WORKING ON THAT TONIGHT.

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ALL RIGHT. SO FIVE, TEN, 15, 20 YEARS YOU'RE NO LONGER IN OFFICE.

BUT WHAT DO YOU WANT TO START MOVING TOWARD. THAT MIGHT NOT PAY OFF FOR THOSE 20 YEARS TODAY.

AND MOST OF YOU GAVE ME ANSWERS AND SOME OF THEM WERE LIKE THIS ONE SHOULD BE ABLE TO BE DONE IN FIVE YEARS.

AND SOME OF YOU, IT'S GOING TO BE A MUCH LONGER TERM VIEW.

BUT THAT'S REALLY THE IMPORTANCE OF YOUR DIRECTION BECAUSE YOU'RE IN A 100 YEAR BUSINESS, 200 YEAR BUSINESS, 500 YEAR BUSINESS. HOW LONG IS THIS THING GOING TO GO ON? RIGHT.

BUT YOU REALLY ARE. IT'S A VERY, VERY LONG TERM LOOK AND A VERY, VERY LONG TERM RESPONSIBILITY THAT OFTEN WE GET IN THE POSTURE OF MAKING SHORTER TERM DECISIONS BECAUSE IT'S WHAT'S BLEEDING RIGHT NOW AND WHAT NEEDS TO BE ATTENDED TO. AND WE DON'T GET TO TAKE THE TIME.

SO, YOU KNOW, IN 2018 WE WORKED ON THIS AND STAFF HAS BEEN KEEPING UP WITH IT.

AND SO NOW IS YOUR CHANCE TO REALLY START LOOKING THAT, FURTHER FUTURE LOOK AND SETTING THAT DIRECTION AND, AND GOOD GOVERNANCE REQUIRES AGAIN FOCUSING ON THE FUTURE, UNDERSTANDING OUR ROLES, UNDERSTANDING YOUR POLICY RESPONSIBILITIES AND STAFF'S PRACTICE RESPONSIBILITIES. SO THEY'RE GOING TO BUILD THEIR SYSTEMS AND THEIR WORK PLANS BASED ON THE POLICY DIRECTION THAT YOU GIVE THEM.

AND THE POLICY IS SOMETHING THAT IS VOTED ON BY YOU ALL.

YOU ARE A UNIT AND YOU DECIDE IN, IN A UNIT UNDERSTANDING OUR ROLES AGAIN, YOU ALL BEING SORT OF THE VISIONARIES AND STAFF BEING THE PRACTITIONERS, RESPECTING ONE ANOTHER, ADOPTING AND UPHOLDING POLICIES AND PROCESSES.

SO DEFENDING THE POLICY. EVEN IF YOU DISAGREE WITH THE OUTCOME OR THE PROCESS, AT LEAST WE KNOW WE WENT THROUGH THE PROCESS AND WE DID IT THE RIGHT WAY, EVEN IF I DISAGREE WITH HOW IT ENDED. THOUGHTFUL DELIBERATION, NEVER RUSHING THROUGH OR TRYING TO RUSH THROUGH DECISION MAKING BECAUSE WE'RE FRUSTRATED OR WE'VE ALREADY MADE OUR MIND UP OR WHATEVER, WE REALLY WANT TO GIVE EVERYBODY THE CHANCE TO FULLY VET.

IT'S GOING TO MAKE A BETTER DECISION ON THE OTHER END.

TEAMWORK, TEAMS, YOU'RE ON A TEAM. I ASKED YOU ALL, HOW'S THE TEAM? WE'LL TALK ABOUT THAT IN A MINUTE. BUT REALLY, YOU ARE A UNIT.

YOU DECIDE AS A BODY AND TRYING TO ALWAYS REMEMBER THAT WE ARE A TEAM AND WE'RE IN THIS TOGETHER.

BUT ULTIMATELY, ALL OF THIS BREEDS TRUST. AND SO TRUST IN THE PROCESSES.

TRUST IN THE SYSTEM, THE PUBLIC'S TRUST IN YOU AS THEIR GOVERNMENT, YOUR TRUST IN ANDREA TO TO RUN THE CITY AND YOUR TRUST IN EACH OTHER THAT YOU ALL WANT WHAT'S BEST, EVEN WHEN YOU HAVE DIFFERING OPINIONS.

SO IN KIND OF PREPARATION FOR THINKING THROUGH MORE OF TONIGHT.

SO IF GOVERNANCE IS KIND OF THE OVERARCHING SYSTEM WE'RE THINKING ABOUT OKAY, SO A SYSTEM ISN'T FINITE. IT'S NOT SET RIGHT. IT'S CONSTANTLY MOVING.

A SYSTEM IS, YOU KNOW, THE ELECTRICITY, THERE'S CONSTANT MOTION OR CONSTANT MOVEMENT.

AND GOVERNANCE IS NO DIFFERENT. SO IT'S NOT LIKE YOU JUST SAY AT SOME POINT, THIS IS OUR STRATEGIC PLAN.

THIS IS ALL IT'S EVER GOING TO BE, AND WE'RE NEVER GOING TO LOOK AT IT AGAIN, THAT THAT'S NOT GOING TO BE EFFECTIVE LONG TERM BECAUSE THINGS CHANGE.

THINGS CHANGE EVERY TIME THE LEGISLATURE MEETS, YOU KNOW, THINGS CHANGE WHEN THE WEATHER CHANGES, THINGS JUST CHANGE. SO WE LOOK AT IT AS A SYSTEM AND WE LOOK AT THIS SORT OF LOOP OF VISIONING.

SO IF YOU THINK ABOUT THE WAY AN ISSUE COMES TO YOU ALL, WHETHER IT COMES FROM ONE OF THE NEIGHBORHOODS YOU REPRESENT OR A PERSON THAT YOU HAVE SPOKEN TO, OR YOU READ ABOUT SOME GREAT THING THAT WAS HAPPENING IN SOME OTHER CITY, CITIZEN INPUT AND OR YOUR ENGAGEMENT WITH THAT CAN BRING FORWARD AN IDEA OR AN INITIATIVE OR A PERSPECTIVE.

RIGHT? STAFF, ON THE OTHER HAND, HAS THAT AS WELL.

SO THEY'RE WATCHING WHAT THE LAW CHANGES ARE.

THEY'RE WATCHING WHAT'S HAPPENING IN NEIGHBORING CITIES. THEY'RE WATCHING OR THEY'RE LOOKING AT WHAT THE AUDIT SAYS IN THERE.

WHAT DO THEY CALL THOSE? IT'S NOT FINDINGS. THEY'RE CALLED WHAT IS THE WORD AUDIT ANYWAY? WHEN THEY MAKE A NOTE ABOUT SOMETHING THAT DOESN'T SAY YOU DID ANYTHING WRONG, BUT THEY WANT IT DIFFERENT NEXT TIME. I MEAN, WHAT IS IT? CAN'T REMEMBER. IT'LL COME TO ME AS WE TALK. BUT ANYWAY, SO THERE'S ALL DIFFERENT WAYS IT COULD BE THAT THE THAT THEY'RE SEEING AN INCREASE IN PARTICIPATION OR USAGE IN THIS AREA THAT YOU ALL NEED TO BE AWARE OF BECAUSE THEY NEED MORE RESOURCES OR WHATEVER.

SO AN ISSUE KIND OF ARISES AND IT CAN COME FROM EITHER INTERNALLY, STAFF OR YOU ALL, OR THE PUBLIC IN GENERAL.

AND THAT COMES TO YOU ALL FOR DELIBERATION. SO THAT'S WHERE WE COME TO YOU AND SAY, OKAY, IS THERE A POLICY THAT SUPPORTS THIS OR IS THERE A POLICY THAT NEEDS TO BE AMENDED? IS THERE A PROCEDURE THAT THAT IS INCONGRUENT WITH WITH WHAT YOUR VISION IS? AND WE REALLY NEED YOUR PERSPECTIVE ON WHERE THIS IS HEADED.

IT'S UP HERE. RIGHT. SO IF IT'S WE THINK THAT THERE IS TOO MUCH TRAFFIC, THERE'S CERTAIN THINGS WITHIN THE LAW AND THERE ARE CERTAIN THINGS WITHIN POLICY

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IF OUR ULTIMATE GOAL IS TO REDUCE THE, YOU KNOW, DANGER OF TRAFFIC, YOU ALL HAVE TO HAVE A DISCUSSION ABOUT, OKAY, WHAT ARE THE WAYS THAT WE THINK WE MIGHT BE ABLE TO IMPACT THAT OR AFFECT THAT? AND ONCE YOU ONCE YOU CAN GIVE A CLEAR DIRECTION OR A CLEAR PERSPECTIVE TO STAFF, THEN STAFF IS ABLE TO PLAN.

SO STAFF CAN COME BACK TO YOU AND SAY, WELL, WE'RE GOING TO NEED, YOU KNOW, MORE TRAFFIC CALMING DEVICES OR WE'RE GOING TO NEED MORE A LIGHT SYNCHRONIZATION STUDY OR WHATEVER THE PIECES AND PARTS ARE RIGHT THAT THAT'S GRANULAR THAT THAT'S THE THAT'S STAFF WORK.

BUT THEN THEY BRING IT BACK TO YOU AND SAY, THIS IS WHAT WE THINK IS GOING TO FIX THAT. AND THEN YOU ALL CAN AFFIRM OR SAY, WE DON'T THINK THAT'S THE RIGHT DIRECTION OR WE WANT TO HEAR FROM THAT NEIGHBORHOOD WHAT THEY THINK ABOUT IT.

BECAUSE ULTIMATELY YOU ALL HAVE THE POWER TO SAY YES OR NO, AND AFFIRMATION JUST DOESN'T COME ONCE IN A POLICY DECISION.

IT OFTEN COMES MULTIPLE TIMES BECAUSE YOU'LL BE ASKED TO APPROVE A BUDGET.

YOU MIGHT BE ASKED TO APPROVE AN ORDINANCE. THERE'S THIS CONSTANT CYCLE OR CONSTANT FLOW OF THIS LIVING ORGANISM THAT IS GOVERNANCE THAT YOU ALL ARE RESPONSIBLE FOR. AND ONCE YOU AFFIRM IT AND SAY, HERE'S THE MONEY OR HERE'S THE RESOURCE, OR HERE'S THE POLICY, THEN STAFF CAN ACTUALLY EXECUTE IT. BEFORE THEN, THEY WOULD NOT BE ACTING NECESSARILY IN CONCERT WITH WHAT YOUR EXPECTATIONS ARE.

AND ESPECIALLY IF THERE'S A RESOURCE REQUEST, YOU ALL HAVE TO HAVE TO PROVIDE THE MEANS FOR THAT TO HAPPEN.

STAFF GOES OUT, THEY DO THE WORK, THEY COME BACK TO YOU AND SAY, OKAY, WE HAVE SLOWED DOWN TRAFFIC IN THIS AREA BY THIS PERCENTAGE, BUT IT PICKED UP OVER HERE, RIGHT? SO NOW YOU ALL SAY, OKAY, WELL, THAT'S NOT EXACTLY WHAT WE MEANT.

SO COUNCIL EVALUATES WHAT THE PROGRESS OR THE PROCESS IS.

SAME WITH YOUR THE STRATEGIC PLAN. WE'RE GOING TO LOOK AT SOME OF THE AREAS WHERE WE'RE SUCCEEDING.

AND NOT TONIGHT. YOU EVALUATE IT SO THAT YOU CAN THEN TELL STAFF WE NEED TO ADJUST THIS WAY OR THE OTHER.

AND STAFF MAY SAY, OKAY, WELL, WE NEED TO CHANGE THE POLICY OR WE NEED TO CHANGE THE ORDINANCE. BUT THIS IS AN ONGOING CONVERSATION, IS WHAT I'M INTENDING. WITH THIS. YOU MAY HEAR BACK FROM THE PUBLIC. THEY DON'T THEY DON'T LIKE WHATEVER IT WAS YOU PROVIDED. AND BRINGING THAT BACK AS THOSE EXTERNAL AND INTERNAL COMMUNICATORS IS VERY HELPFUL TO STAFF TO CONTINUE TO MOVE AND ADJUST AS WE CONTINUOUSLY IMPROVE WHATEVER THIS THIS ONE THING IS THAT WE'RE LOOKING AT, BUT THERE'S MULTIPLES OF THESE. AND SO AGAIN COUNCIL IS IN THIS VISION SPOT.

YOU'RE THE ONES WHO NEED TO SAY OKAY THIS IS THIS IS WHAT WE THINK WE ARE LOOKING TOWARD.

THIS IS WHAT WE THINK IS GOING TO MAKE AN IMPACT OR MAKE A DIFFERENCE IN WHAT'S GOING TO MAKE THIS BETTER. AND THEN STAFF HERE'S THE RESOURCES OR NOT.

AND THEN STAFF. WE THINK YOU DID WELL OR WE THINK YOU DIDN'T.

AND SO LET'S ADJUST. SO AGAIN, JUST THINKING OF VISIONING IS TONIGHT WE'RE GOING TO START THIS PROCESS AND SORT OF SAY THIS IS WHERE WE'RE HEADED.

BUT KNOWING THAT THIS IS ONGOING FOR THE NEXT FIVE, TEN, 20 YEARS, YOU CAN EXPECT THE CONVERSATION TO KEEP GOING AS PROGRESS IS MADE OR AS THINGS CHANGE. SO VISION YOU ALL IT'S YOU KNOW, YOU HAVE SET A VISION AND WE'LL JUST LOOK AT IT QUICKLY JUST AS A POINT OF POINT OF REFERENCE, BUT IT'S THE WHY. IT'S THE COLLECTIVE ASPIRATION.

IT'S THE MOTIVATION AND INSPIRATION. IT'S THE THING THAT SHOULD GET STAFF UP AND EXCITED.

AND YOU AS COUNCIL PEOPLE, ARE PEOPLE WHO RUN FOR COUNCIL OR THE PUBLIC.

IT SHOULD GET THEM EXCITED ABOUT WHERE WE'RE HEADED. IT'S THE GUIDING LIGHT.

IT'S THE THING THAT WE'RE CHASING THAT WE MAY NEVER ACTUALLY GET TO, BUT WE'RE ALWAYS INCHING TOWARD IT, ALWAYS INCHING TOWARD IT. AND IT'S THE LONG TERM GOALS BY WHICH TODAY'S DECISIONS ARE BASED.

SO WE'RE LOOKING LONG TERM, NOT JUST THE FRONT AND CENTER, WHAT WE NEED TO PUT OUT HERE, BUT WE'RE REALLY TRYING TO MAKE SURE THAT THE DECISIONS WE'RE MAKING TODAY ARE SUPPORTING THIS BETTER VERSION OF OURSELVES TOMORROW.

AND IT'S ULTIMATELY THE CORE MESSAGE. SO WHY DOES BEDFORD EXIST? WELL, TO BE A QUALITY RESIDENTIAL COMMUNITY BALANCED WITH AN ENVIRONMENT FOR PLANNED ECONOMIC VITALITY.

SO THAT IS IT SAYS WE WANT TO BE A GREAT PLACE FOR PEOPLE TO LIVE.

WE WANT TO HAVE A GOOD BUSINESS ENVIRONMENT THAT SUPPORTS THE FOLKS THAT LIVE HERE AND MAYBE THOSE WHO PASS THROUGH.

AND AGAIN, THIS IS IT'S SQUISHY. IT'S NOT NECESSARILY FINITE.

IT DOESN'T SAY WE WANT TO BE THE THE QUALITY RESIDENTIAL COMMUNITY FOR, YOU KNOW, 62,000 PEOPLE.

AND RIGHT. SO IT'S NOT IT'S NOT NECESSARILY DEFINING PARAMETERS, BUT IT IS SAYING THAT THIS IS WHAT WE'RE TRYING TO BE WE'RE TRYING TO ACHIEVE.

AND WE RECOGNIZE THAT THAT STANDARD MAY CHANGE OVER TIME, BUT WE'RE CONSTANTLY TRYING TO IMPROVE AND INCH TOWARD IT.

SO THE MISSION WHICH IS DIFFERENT IS THE WHAT.

SO DESCRIBING THE SERVICES OF THE ORGANIZATION, IT'S MORE SPECIFIC.

[00:20:04]

IT SETS EXPECTATIONS, CREATES UNDERSTANDING. IT INFORMS POLICY AND RESOURCE DECISIONS.

IF THESE ARE THE SERVICES WE PROVIDE, THEN WE NEED TO BE PROVIDING FOR THOSE SERVICES.

AND IT'S THE ELEVATOR SPEECH. SO WHAT DO YOU DO? WELL, WE WE'RE COMMITTED TO MAKING EVERY RESIDENT PROUD OF OUR CITY.

MISSION IS TO ENHANCE THE QUALITY OF LIFE IN BEDFORD FOR ALL RESIDENTS BY CREATING AN ATTRACTIVE, SECURE, AND INCLUSIVE COMMUNITY. WE WILL PROACTIVELY WORK TOGETHER AND IN A TRANSPARENT MANNER FOR THE FUTURE, FOSTER ECONOMIC GROWTH, ENCOURAGE CITIZEN INVOLVEMENT, AND PRESERVE OUR CITY FOR FUTURE GENERATIONS.

YOU HIT ALL THE NOTES THERE. IT REALLY DOES KIND OF TOUCH ON ALL THE THINGS THAT YOU PROVIDE.

BUT IT ALSO SAYS THAT WE'RE ALWAYS LOOKING TOWARD THE FUTURE, AND THAT'S PART OF OUR MISSION, IS TO BE RESPONSIBLE AND BE FORWARD THINKING.

AS WE MOVE FORWARD AS A COMMUNITY TOGETHER. SO THEN IN OUR THAT WAS ALL KIND OF JUST LIKE BASELINE STUFF.

AND NOW WE'LL GET INTO THE INFORMATION THAT I GLEANED FROM EACH OF YOU INDIVIDUALLY.

AND AGAIN, THESE WERE INDIVIDUAL PERSPECTIVES.

SOME OF THEM ARE COLLECTIVE MEANING THAT THERE WERE MULTIPLE PEOPLE WHO SAID SOMETHING SIMILAR.

SO YOU MIGHT SEE SOME COMMAS AND SOME THINGS THAT HAVE BEEN MASHED UP. BUT IN GENERAL, I LIKE TO GET THE KIND OF CURRENT PULSE.

WHERE DO WE THINK WE ARE? HOW DO WE FEEL? WHERE ARE WE KIND OF THINKING THE SAME? OR WHERE ARE WE REALLY VEERING APART? AND SO THE VERY FIRST QUESTION I JUST ASKED WAS, TELL ME HOW YOU THINK COUNCIL IS A TEAM OR NOT A TEAM, AND TELL ME HOW YOU THINK COUNCIL IS WORKING WITH STAFF? AND SO THESE ARE THE THINGS THAT I GOT BACK. SO THE COUNCIL SIDE IS THE LEFT SIDE AND THE STAFF SIDE IS THE RIGHT SIDE.

SO MOST OF YOU SAID COUNCIL IS GENERALLY ON THE SAME PAGE THAT THERE'S USUALLY RESPECTFUL DISCOURSE.

SOMETIMES WE CAN GET FRUSTRATED ON ISSUES, WHICH IS NORMAL THAT WE COULD BE A STRONGER UNIT AND THAT THERE COULD BE SOME DIVISION IN IDEAS AND THEN ALSO JUST PERSONALITY DIVISIONS.

NOTHING ANYBODY SAID CAUSED ME CONCERN. OH MY GOSH, YOU SHOULD HEAR SOME OF THE THINGS I HEAR FROM PEOPLE.

WORSE THAN WORSE THAN KENDRICK LAMAR AND DRAKE.

OH YEAH. WAY MORE DISSES. WAY MORE THAN THAT.

YEAH. NO, I'M WORKING WITH THE CITY ON THE OPPOSITE SIDE OF DALLAS RIGHT NOW THAT IT'S PAGES OF HOW WE DON'T GET ALONG VERY WELL.

SO, YOU ALL I'M GOING TO SAY THAT THIS IS A, THIS IS A B PLUS IF NOT AN A MINUS.

SO GOOD FOR YOU. BUT YOU KNOW OFTENTIMES IT'S WE SPEND A LOT OF TIME WHERE THERE'S THE PRESSURE POINT OF A DECISION HAVING TO BE MADE.

INSTEAD OF GETTING TO HAVE THESE MORE OPEN CONVERSATIONS ABOUT ISSUES AND ITEMS JUST TO SEE WHERE WE'RE COMING FROM.

SO WHATEVER WE CAN DO TO OPEN THOSE CONVERSATIONS USUALLY HELPS CALM SOME OF THE, THE, THE FRUSTRATION.

BUT ON THE OTHER SIDE, WHAT COUNCIL SAID ABOUT STAFF WAS THAT THEY WERE VERY PLEASED WITH THE NEW CITY MANAGER AND THAT THEY FELT SHE WAS MOVING STAFF IN THE RIGHT DIRECTION. MANY OF YOU SAID THAT THAT YOU FELT SHE SPREAD A LITTLE THIN, THAT SHE COULD USE SOME HELP SO THAT SHE COULD FOCUS ON THE HIGHER, BIGGER STUFF BECAUSE YOU RECOGNIZE THAT THAT'S A BIG JOB.

THAT YOU FELT THERE WAS AN IMPROVING ORGANIZATIONAL CULTURE AND THAT THE PROFESSIONALISM WAS ELEVATING, WHICH IS IMPORTANT. THAT YOU FELT STAFF WAS BECOMING MORE PROACTIVE RATHER THAN BEING SLIGHTLY REACTIVE.

IN THE PAST, THEY FELT THAT THERE WAS A KIND OF A NEW ENERGY OR A NEW PUSH TO REALLY KIND OF TRY TO GET OUT THERE AHEAD OF ISSUES. THAT THERE WAS THEY FELT THAT THERE COULD BE A LITTLE MORE CONTEXT ON SOME OF THE ISSUES THAT COME FORWARD, BECAUSE NOT EVERYBODY REMEMBERS ALL OF THE HISTORY OF EVERYTHING.

AND SO WHAT CAN WE DO TO TO GIVE EVERYBODY MORE INFORMATION SO THAT THEY'RE MORE CONFIDENT IN MAKING DECISIONS AND THEN REALLY TRYING TO TO BE MORE ENGAGED WITH CITIZENS? I SEE THAT AND HEAR THAT EVERYWHERE. WE'VE GOT A REALLY JUST THE WORLD THE WAY THAT IT IS.

IT'S VERY DIFFICULT TO COMMUNICATE WITH THE PUBLICS THAT WE SERVE, AND ESPECIALLY ABOUT GOVERNMENT, BECAUSE IT'S NOT NECESSARILY THE MOST EXCITING TOPIC.

I'M SO SORRY THAT I HAD TO TELL YOU ALL THAT.

WHAT? RIGHT. I USED TO TELL PEOPLE, YOU KNOW, EVERYONE'S AT HOME WATCHING THESE MEETINGS EVERY ON TUESDAYS.

Y'ALL ARE TUESDAY, TOO. YOU'D BE SURPRISED HOW MANY DO WATCH, THOUGH.

NO, I KNOW. IT IS ALWAYS, IT'S SURPRISING. BUT, YOU KNOW, JUST THIS IDEA THAT WHAT CAN WE DO TO BE AS ENGAGED AS POSSIBLE WITH THE RESIDENTS THAT WE SERVE, RECOGNIZING THAT WE'RE SERVING THEM. BUT WE ALSO WANT TO MAKE SURE THAT WE'RE INVITING THEIR VOICES TO THE CONVERSATION WHENEVER WE CAN.

AGAIN, NO, NOTHING THERE THAT CAUSES ME ANY BIG CONCERN.

BUT THIS IS KIND OF WHAT WE FELT HERE IN THE MOMENT.

SO, THEN I ASKED FOR A SWOT ANALYSIS. SO, STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS.

[00:25:05]

WE'RE GOING TO USE THEM IN A LITTLE BIT. BUT I ALSO JUST ALSO JUST WANT TO MAKE SURE THAT ANY OF THESE THAT ARE OF PARTICULAR CONCERN ARE SORT OF TALKED ABOUT OR ANNOUNCED SO THAT STAFF IS AWARE WHICH ONES YOU THINK MIGHT BE THE MOST IMPORTANT TO KNOW ABOUT, BUT STRENGTHS.

SO POINT IN TIME, WHAT ARE OUR CURRENT STRENGTHS? LOCATION, LOCATION, LOCATION. OBVIOUSLY, IT WAS REALLY JUST LOCATION.

BUT I JUST THOUGHT THREE OF YOU SAID IT. SO I, YOU KNOW, TOOK ADVANTAGE.

OF ATTRACTING YOUNG PEOPLE AND FAMILIES THAT IT FEELS FAMILY FRIENDLY.

IT'S CLEAN AS A COMMUNITY. GENERATIONS PARK, IT'S A TREED COMMUNITY.

THEY THOUGHT THAT THE TREE CANOPY WAS A POSITIVE, NEW CITY MANAGER.

THE CITY COUNCIL IS ENGAGED THAT YOU ALL ARE COMMITTED TO YOUR ROLES.

BUT ALSO, THAT YOU COME FROM A BROAD TALENT BASE, MEANING YOU ALL HAVE YOUR INDIVIDUAL SKILLS AND ABILITIES THAT ARE USEFUL IN THIS ENVIRONMENT AND ENGAGED CITIZENRY, A CITIZENRY THAT CARES AND THAT THAT WANTS TO BE PART OF IT, OR WANTS TO SPEAK UP OR HELP. THE POLICE DEPARTMENT WAS VIEWED AS A STRENGTH AND IN CONCERT WITH THAT, A SAFE COMMUNITY. PEOPLE FEEL SAFE HERE. THEY'RE GREAT SCHOOLS, THE PROXIMITY TO THE AIRPORT.

PEOPLE ARE WILLING, MEANING THE PUBLIC AND YOU ALL AND STAFF ARE ALL WILLING TO WORK ON ISSUES INSTEAD OF JUST SORT OF BURY THEM AND PRETEND THEY DON'T EXIST.

THERE'S DIVERSITY AND AN INCREASING DIVERSITY IN THE COMMUNITY.

A LOT OF LARGE LOT HOMES. AND THEN A GREAT ROAD SYSTEM.

SO AGAIN, ALL OF THESE PEOPLE POINTED TO IS THOSE THINGS THAT, THAT YOU DON'T NECESSARILY TAKE FOR GRANTED, BUT YOU HAVE AND SO WHAT ARE THOSE, THOSE THINGS THAT YOU CAN CAPITALIZE ON OR THAT YOU THINK MAYBE YOU WOULD PUT ON A DIFFERENT LIST? THEY AND I WENT BACK AND LOOKED AT THE AT THE CITIZEN SURVEY RESULTS AS WELL.

AND IT'S VERY SIMILAR IN ITS RANKINGS. AND SO I THINK THAT'S GOOD.

I THINK THAT MEANS THAT YOU'VE GOT A GOOD PULSE, AND YOU REALLY HAVE A GOOD HANDLE ON WHAT THE COMMUNITY IS FEELING AND THINKING, TOO. SO, THE WEAKNESSES, THESE ARE THE THINGS THAT WE MIGHT WANT TO ADDRESS OR CONSIDER AS WE MOVE FORWARD IN OUR PLANNING LATER THIS EVENING.

BUT THAT IT'S THAT THE COMMUNITY IS FAIRLY BUILT OUT.

NO SURPRISE THERE, NO SECRET THERE. AND SO, YOU KNOW, WHAT DO WE DO WITH THAT BEING PART OF OUR PICTURE? THAT'S WHERE WE ARE. AND SO WHAT CAN WE DO TO TRY TO MITIGATE THE NEGATIVE IMPACTS OF NOT BEING ABLE TO NECESSARILY HAVE A LOT OF NEW DEVELOPMENT OR NEW GROWTH.

AGING INFRASTRUCTURE, AGING NEIGHBORHOODS. HAPPENS TO EVERY COMMUNITY UNTIL SOMEBODY COMES IN AND STARTS WIPING THEM CLEAN AND BUILDING THEM BACK UP, WHICH I HOPE DOESN'T HAPPEN ANYTIME SOON HERE.

APARTMENT HEAVY AND THOSE APARTMENTS AGING. AND SO I THINK ALMOST EVERY SINGLE ONE OF YOU MENTIONED THE APARTMENTS AND THERE BEING JUST SO MANY OF THEM AND WATCHING THEM AGE AND HAVING CONCERNS ABOUT WHAT HAPPENS OVER TIME IF THAT CONTINUES TO BE PART OF OUR COMMUNITY AND IS NOT KEPT UP IN THE WAY THAT THAT RESIDENTIAL HOMES ARE.

RIGHT. COMMERCIAL VACANCIES. SEEING SOME TURNOVER AND LOSS OF THE LOCAL BUSINESSES.

SOME LOUD VOICES DRIVING DECISIONS. AND MAYBE ALLOWING SOME OF THOSE LOUD VOICES TO CARRY MORE WEIGHT THAN THEY NECESSARILY THAN THE COMMUNITY NECESSARILY BELIEVES. WAS THAT WAS A QUESTION ON THAT ONE.

WAS THAT LOUD VOICES ON COUNCIL OR LOUD VOICES FROM THE COMMUNITY? FROM THE SPECIAL INTERESTS IS WHAT THAT REALLY MEANS.

AND THAT'S HOW I WOULD, WOULD CLASSIFY IT. AND AGAIN, VERY IMPORTANT TO HEAR THOSE PERSPECTIVES ALWAYS.

BUT WE ALSO HAVE TO JUST TAKE THE STEP BACK AND MAKE SURE THAT WE'RE LOOKING AT THE ENTIRETY OF THE COMMUNITY, YOU KNOW, WHEN WE'RE LISTENING. SOME COUNCIL DISHARMONY.

WE TALKED ABOUT THAT BRIEFLY EARLIER AND JUST TRYING TO BUILD THE TEAM AS WELL AS WE CAN AND REALLY GET EVERYBODY KIND OF MOVING IN THE SAME DIRECTION.

ECONOMIC AND BUSINESS DEVELOPMENT NOT BEING MAYBE AS ROBUST OR AS AGGRESSIVE AS IT COULD BE AND REALLY WANTING TO SEE, YOU KNOW, WHAT CAN BE DONE WITH THE THINGS THAT CURRENTLY EXIST IN SOME OF THE SPACES THAT ARE YET TO DEVELOP AND HIGHEST BEST USE MAXIMIZING THAT POTENTIAL.

ZONING A LIMITED TAX BASE AGAIN, BEING SORT OF BUILT OUT AND HOW DO WE TRY TO MAXIMIZE THE SORT OF OTHER TAXING TYPE PURPOSES SO THAT IT DOESN'T REMAIN SUCH A RESIDENTIALLY HEAVY TAX BASE? A LACK OF IDENTITY BEING KIND OF INDISTINGUISHED, IF YOU WILL, IN THIS AREA, BEING SURROUNDED BY OTHER CITIES AND,

[00:30:06]

AND THEN THE ENFORCEMENT OF CODES THIS WAS ONE THAT THAT REPEATED ITSELF THAT WE'D LIKE TO SEE MORE CODE ENFORCEMENT AND JUST, YOU KNOW, SORT OF WHAT WAS IT, CLASS UP. WHO'S MY YOU'RE MY CLASS UP THE JOINT.

I TOLD YOU I WAS GOING TO SAY IT. COUNCIL MEMBER DONOVAN BRANDON'S SLOGAN.

RIGHT, YEAH. IT REALLY JUST TRYING TO WHAT CAN WE DO WITHIN THE CODES THAT WE HAVE, OR ADJUST THE CODES THAT WE HAVE IN ORDER TO CLASS UP THE JOINT, CLEAN UP, YOU KNOW, MAKE OURSELVES AS PRESENTABLE AS POSSIBLE.

SO OPPORTUNITIES. OBVIOUSLY ECONOMIC DEVELOPMENT, WHERE THERE EXISTS THE OPPORTUNITY WE WOULD LIKE TO HAVE THE HIGHEST, BEST USE AND REALLY MOVE FORWARD. NEW DEVELOPMENT, AGAIN, SORT OF THAT.

BUT ALSO REDEVELOPMENT. IS THERE POTENTIAL FOR THERE TO BE REDEVELOPMENT IN SOME OF THE AREAS THAT ARE BLIGHTED IS NOT THE RIGHT WORD, BUT ARE, YOU KNOW, HAVE POTENTIAL TO COME UP OR REINVENT THEMSELVES.

BEDFORD COMMONS, THE CAMPUS WEST PROPERTY, SPECIALTY BUSINESSES.

I THINK THERE WERE A COUPLE. WAS THERE A CAR AND A GUN? THERE WAS SOME SORT OF. SO YEAH. REMIND ME. YEAH.

NO, ONE OF THEM WAS ROCK ISLAND AUCTION, WHICH IS THE PREMIER AUCTION HOUSE. AND THEN SOMEBODY MIGHT HAVE ALSO MENTIONED THE MURRAY CUSTOM RODS MIGHT BE ANOTHER ONE.

YES, YES, YES. AND SO THOSE KINDS OF SPECIALTY BUSINESSES ARE THERE, ARE THERE THINGS THAT PEOPLE DON'T NECESSARILY HAVE TO BE IN A CERTAIN AREA TO SUCCEED IN. BUT THAT WOULD BE WOULD BRING A DIFFERENT CLIENTELE OR A DIFFERENT INTEREST TO THE COMMUNITY OR OTHER TYPES OF BUSINESSES THAT SUPPORT THAT BUSINESS.

REVITALIZE, CLEAN UP, CLASS UP AND ULTIMATELY SET THE EXAMPLE FOR SO THE CITY TAKING RESPONSIBILITY AND REALLY TRYING TO DO ITS BEST WITH THE WITH THE AREAS THAT IT HAS CONTROL OVER, AND SETTING THE EXAMPLE FOR HOW WE WOULD HOPE OTHERS WOULD, YOU KNOW, REVITALIZE THE APARTMENT COMPLEX OR, YOU KNOW, THEIR NEIGHBORHOOD OR THE HOA OR WHATEVER.

TRAIL CONNECTIONS. A LINEAR TRAIL OF SORTS. THROUGH TRAFFIC, AND YOU'LL SEE THIS ONE ON THE THREATS PAGE TOO.

BUT THROUGH TRAFFIC, MEANING, IS THERE A WAY WE COULD CAPITALIZE ON THE CARS THAT PASS THROUGH THAT WOULD HAVE A REASON TO STOP AND SPEND SOME MONEY, RIGHT. SALES TAX GENERATOR. AND SO THAT BEING AN OPPORTUNITY, IF WE IF WE THOUGHT ABOUT THOSE PATHS AND WHAT MIGHT INCENTIVIZE SOMEONE TO PUT A BUSINESS THERE THAT MIGHT, YOU KNOW, BRING SOME SALES TAX IN ON THOSE, THOSE COMMUTERS OR WHEREVER THEY'RE HEADED. COULD BE AN OPPORTUNITY TO BUILD AN ORGANIZATIONAL CULTURE.

SO AGAIN, WE'RE SORT OF ON THE THE TRAJECTORY WITH A NEW LEADER.

AND SO REALLY TRYING TO DEFINE THAT AND BUILD IT INTO OUR, OUR WORKFORCE.

ATTRACTING A YOUNGER DEMOGRAPHIC OR BEING HIPPER.

THAT WAS ANOTHER QUOTE. WE GOT TO BE HIPPER. NO, NO, NO, NO, I DID NOT SAY THAT EITHER.

I'M PRETTY SURE IT WAS HIPPER. I'LL PULL OUT THE SHEETS, I WROTE IT.

I'M JUST KIDDING. SHE'S GOT THE. SHE'S GOT THE RECEIPTS ON ALL OF THEM, RIGHT? BUT YOU KNOW, HOW DO WE CONTINUE TO BE ATTRACTIVE TO A YOUNGER GENERATION WITH THE ENERGY AND THE YOUNG FAMILIES AND ALL THOSE SORTS OF THINGS? I'LL GIVE YOU AN INTERESTING EXAMPLE. SO, WESTLAKE HILLS, RIGHT OUTSIDE OF AUSTIN.

I WORKED WITH THEM RECENTLY, AND THEY ARE LIKE IN THE HIPPEST PLACE YOU COULD IMAGINE.

RIGHT? BUT THEY'VE PRICED OUT THE YOUNG FAMILIES.

AND SO THE SCHOOL DISTRICT, WHICH HAS ALWAYS BEEN ONE OF THE RICH SCHOOL DISTRICTS THAT HAS GIVEN MONEY AWAY, THEIR NUMBERS HAVE FLIPPED. THEY'RE STARTING TO SEE THEIR ENROLLMENT DECLINE.

AND SO YOU THINK ABOUT THAT AND YOU THINK ABOUT IF SCHOOLS ARE A STRENGTH HERE.

AND SO YOU NEED THE NEW YOUNG FAMILIES COMING IN TO KEEP THE, YOU KNOW, THE SCHOOL FUNDING AND ALL OF THOSE KINDS OF THINGS.

THEY'RE ALL YOU MAY NOT HAVE CONTROL OVER THAT, BUT THEY'RE ALL INTERRELATED.

SO IF WE CAN CONTINUE THE ENERGY OR THE VIBRANCY OF THE COMMUNITY, WE CAN CONTINUE POTENTIALLY TO KEEP SCHOOLS STRONG AND ALL OF THAT KIND OF WORKING TOGETHER. BUT YOUNGER PEOPLE WANT THINGS THAT ARE COOL.

SO, YOU KNOW WHAT? WHAT CAN WE DO THAT THAT MAYBE MAKES IT MORE INTERESTING TO THEM OR MORE ATTRACTIVE TO THEM, CONSIDERING MORE NEW IDEAS, KIND OF THINKING OUTSIDE THE BOX AND NOT BEING RESOLUTE IN THE WAY WE ARE OR WHAT WE HAVE, BUT REALLY TRYING TO THINK WHAT COULD WE BE CREATING A UNIQUE IDENTITY? AGAIN, DEFINING OURSELVES IN THIS, IN THIS AREA, BECOMING A DESTINATION OR CREATING SOME SORT OF A DRAW,

[00:35:04]

B UT THE ALL THE CITIES AROUND HERE THAT I HAVE WORKED WITH I KEEP HEARING WORLD CUP. YEAH. WE'RE NOT ALONE IN THAT.

SO. SO ANYWAY IT PROVIDES POTENTIALLY AN OPPORTUNITY OF SORTS.

AND THEN THE 4TH OF JULY 250TH ANNIVERSARY BEING KIND OF SPECIFIC IDEAS ABOUT MAYBE SOMETHING EVENT RELATED OR DRAW RELATED THAT'S JUST TIMELY, NOT NECESSARILY THE LONG TERM SOLUTION, BUT SOMETHING IN THE SHORTER TERM THAT COULD PAY DIVIDENDS IN SOME WAY.

AND THEN THREATS THE LEGISLATURE AND THE EROSION OF LOCAL CONTROL AND NOT KNOWING WHAT IS GOING TO COME OUT OF THIS SESSION. THIS I HEAR THIS FROM EVERY SINGLE TEXAS CITY THAT I WORK WITH.

AND SO TRYING TO BRACE OURSELVES FOR WHATEVER MIGHT HAPPEN THIS TIME.

AND THEN TWO YEARS FROM NOW, BUSINESS DETERIORATION IN THE SOUTH, THE SOUTH CAME UP QUITE A BIT, THE SOUTH PART OF BEDFORD. AND WANTING TO BE SURE THAT WE ARE ADDRESSING ISSUES THERE IN THE SAME WAY THAT WE WOULD THE OTHER PARTS, REVENUE BALANCE AND LOSS. SO AGAIN, BACK TO POTENTIALLY THE LEGISLATURE, BUT THEN ALSO IF BUSINESSES LEAVE AND WE LOSE SOME OF THAT SALES TAX REVENUE, THAT THAT CREATES AN IMBALANCE OR AN EVEN FURTHER IMBALANCE OF, OF TAXING SOURCES, THE APPRAISALS GOING TO A TWO YEAR AND TRYING TO KIND OF KIND OF PREDICT WHAT THAT'S GOING TO DO AND SET OUR BUDGETS ACCORDINGLY.

WHILE PREDICTING WHAT THAT'S GOING TO LOOK LIKE. EXACTLY. YEAH. AND SO THAT THAT CHANGE IS A THREAT.

REMAINING COMPETITIVE. SO EVERY TIME YOU MOVE THE MARK, SOMEBODY ELSE DOES TOO.

AND SO YOU'VE PROBABLY SEEN THIS WITH SALARIES, PARTICULARLY EMPLOYEE SALARIES OR POLICE SALARIES OR WHATEVER.

YOU SEE IT HAPPEN ALL THE TIME. AS SOON AS YOU MOVE THE NEEDLE, SOMEBODY ELSE MOVES IT HIGHER. AND SO JUST TRYING TO REMAIN COMPETITIVE, BUT IT'S ALSO NEW THINGS LIKE THE WAY THAT THE WORKFORCE WORKS NOW.

AND SO WHAT SHOULD, COULD WE BE DOING THAT'S GOING TO KEEP BRINGING THE BEST AND BRIGHTEST TO BEDFORD? TO WANT TO WORK FOR THE CITY, BUT THEN ALSO, YOU KNOW, REMAINING COMPETITIVE AMONGST THE BUSINESSES THAT MAY WANT TO LOCATE HERE.

WHAT ARE OTHER CITIES OFFERING OR WHAT DO THEY HAVE THAT WE DON'T AND MAKING SURE THAT WE CAN COMPETE? SHORT TERM RESIDENTS. SO HAVING KIND OF THIS PASS THROUGH MENTALITY.

AND YOU DO YOU HAVE A LOT OF LOT OF APARTMENTS, AND PEOPLE ARE IN APARTMENTS FOR A SHORTER TERM.

WHILE THEY'RE EITHER MOVING TOWARD OWNING A HOME OR MOVING TOWARD SOME OTHER COMMUNITY.

AND SO TRYING TO ENGAGE THEM WHILE THEY'RE HERE AND HELP THEM BE RESPONSIBLE RESIDENTS WHILE THEY'RE HERE.

BUT ALSO KNOWING THAT YOU'RE NOT GOING TO HAVE NECESSARILY THE SAME LONG TERM INVESTMENT OUT OF FOLKS THAT THAT ARE HERE FOR A SHORTER PERIOD OF TIME.

AGING APARTMENTS, INFRASTRUCTURE FAILURE. THAT ONE WASN'T ANYTHING IN SPECIFIC.

IT WAS THAT THAT WOULD BE A RISK OR A THREAT IF WE DON'T KEEP UP WITH AND MAINTAIN OUR INFRASTRUCTURE APPROPRIATELY.

OVERCOMPLICATION OF SYSTEMS OF PROCESSES YOU KNOW, ADDING NEW LAYERS WHERE IT DOESN'T NECESSARILY MAKE IT BETTER FOR THE END USER AND IN SOME WAY MAKES IT LESS USEFUL TO THEM LACK OF COOPERATION WITH OTHER CITIES.

SO, YOU KNOW, STAYING ENGAGED WITH, WITH THE REGION AND THE AREA SO THAT WE CAN TAKE THE OPPORTUNITIES WE CAN GET THEM, WHEN WE CAN GET THEM AND BE GOOD PARTNERS AND HOPE THAT THEY'LL BE GOOD PARTNERS TO US.

APPEARANCE DECLINE. SO OF BUSINESSES, OF HOUSES, OF ROADWAYS, OF APARTMENTS, OF OF EVERYTHING.

WE WANT TO MAKE SURE THAT BEDFORD REMAINS A PRETTY CITY.

AND SO, WHAT CAN WE DO TO MAKE SURE THAT THAT DOESN'T, DOESN'T TAKE HOLD OR START DOWN THAT PATH? IF THERE WERE AN INCREASE IN CRIME. SO WE WANT TO OBVIOUSLY STAY AHEAD OF IT AND MAKE IT KEEP IT A SAFE CITY.

THAT'S WHAT PEOPLE VALUE. THEY'VE SAID SO. AND THEN HIGHWAYS JUST BEING THOSE MAJOR, MAJOR KIND OF THOROUGHFARES AND WHAT CAN THEY BRING IN ADDITION TO TRAFFIC? AND JUST SORT OF BEING AWARE THAT THAT YOU HAVE THOSE AND SO WE HAVE TO BE AWARE OF THEM SO THAT WE CAN POLICE OR WHATEVER WE NEED TO DO RELATED TO THEM. ALL RIGHT.

SO, ANY OF THOSE THINGS FEEL. TOO VAGUE OR OFF TARGET OR.

NO. HONESTLY, I THINK IF YOU LOOK AT THIS LIST, I THINK IT HITS EXACTLY EVERYTHING THAT THIS COUNCIL, YOU KNOW, EITHER SAID BY ONE OF US, BUT WE ALL FEEL THE SAME WAY ON IT, ON ONE POSITION, WHICH GOES BACK TO HOW STRONGLY WE FEEL THAT THIS,

[00:40:08]

WE HAVE A GOOD PULSE ON WHAT THE CITY NEEDS AND WE HAVE A UNITED VISION FOR IT.

SO I THINK, I THINK, I THINK THIS REALLY ENCOMPASSES A LOT GOOD GOING FORWARD.

THAT'S JUST ME. ANYONE ELSE HAVE ANY OPINIONS ON IT? YES. COUNCIL MEMBER DONAVAN-BRANDON. ONE THING I DIDN'T SEE, AND MAYBE IT'S ENCOMPASSED IN SOMETHING BIGGER, IS OLD BEDFORD SCHOOL.

IT'S IN, IT'S ON ANOTHER LIST. OKAY. YES, YES.

THANK YOU. I DROVE BY IT TODAY. IT'S BEAUTIFUL.

IT IS. I UNDERSTAND IT'S GOT PROBLEMS, BUT IT'S A REALLY, IT'S REALLY PRETTY.

THE OBS SO. YEAH. SO YEAH, IT'S HONESTLY IT'S ONE OF THOSE ICONIC THINGS OF THE CITY WHEN YOU THINK ABOUT BEDFORD.

AND I REMEMBER WHEN I FIRST CAME ON, THERE WAS A TALK OF BULLDOZING THAT BUILDING, WHICH WAS INSANE TO ME AT THE TIME.

IT'S A LANDMARK. I MEAN, IT IS A LANDMARK FOR THE CITY.

YEAH, THERE IT IS. THESE ARE MY READERS, OKAY.

SORRY OKAY. SORRY FOR THE SEGUE, BUT YES, IT IS, BUT YEAH, IT'S ON A SPECIFIC ISSUES LIST.

SO YOU'RE THERE. OKAY. GOOD, GOOD. OKAY. ANY OTHER? OH, YEAH. YES. GO AHEAD. YEAH. NO, I MEAN, EVERYTHING SEEMS PRETTY SPOT ON.

I MEAN, SO FAR, THE LIST THAT YOU'VE PUT TOGETHER, I MEAN, YEAH, IT SEEMS PRETTY GOOD.

PRETTY GOOD. YEAH. GOOD. WELL, SO THAT'S GREAT BECAUSE THAT'S SORT OF THE FOUNDATION WE WANTED TO START WITH, KIND OF GETTING YOU THINKING ABOUT WHAT WE THINK WE'RE DOING WELL, WHAT WE THINK WE NEED TO LOOK AT.

AND, YOU KNOW, SOME OF THE THINGS THAT WE MAY NOT BE ABLE TO PREDICT.

BUT WE WANT TO EITHER TAKE AN OPPORTUNITY OR TRY TO MITIGATE.

SO, SO THAT'S GOOD THAT WE FEEL THAT THERE'S A GOOD BASELINE. SO THAT'S POINT IN TIME.

THIS IS WHERE WE FEEL LIKE WE ARE RIGHT NOW. GO RIGHT AHEAD I JUST WANT TO SAY WE HAD GREAT SCHOOLS.

SO, THE HBISD THEY JUST PUT THAT BOND. AND SO WE'RE GETTING THE NEW HIGH SCHOOLS.

OH WOW OKAY. YEAH. TWO. YEAH. THEY'RE TWO NEW HIGH SCHOOLS, TWO BRAND NEW HIGH SCHOOLS AND FOUR NEW ELEMENTARY SCHOOLS.

YEAH. SO WE THAT'S MAJOR. YEAH. WE YEAH IT'S GREAT.

SO WHILE OTHER DISTRICTS ARE SPLITTING IN TWO YOU KNOW, WE'RE, DOING GOOD THINGS AND LET'S NOT FORGET THE OTHER HEB.

YES. CORRECT. YES. THE OTHER HEB SAYS THE SAYS THE GIRL FROM FARTHER SOUTH.

COUNCIL MEMBER SABOL. YOU'RE GOING TO LOVE IT. YES.

OVERCOMPLICATION. I DON'T REALLY, I DON'T KNOW WHAT THAT IS.

SO IT WAS ADDING ADDITIONAL STEPS LAYERS OF COMPLICATION TO PROCESSES.

SO LET'S SAY IT WAS THE PERMITTING PROCESS, AND WE ADDED THREE MORE STEPS TO IT THAT WEREN'T NECESSARILY REQUIRED, BUT WE WERE, YOU KNOW, TRYING TO EITHER MAKE IT EASIER ON OURSELVES OR SOMETHING LIKE THAT, BUT BASICALLY KIND OF EXPANDING THE BUREAUCRACY OR THE RED TAPE WHEN IT'S NOT, WHEN IT'S NOT MEANINGFUL OR NOT NECESSARY.

WAS THE SENTIMENT THERE? OKAY. OKAY. OH, SORRY.

ALL RIGHT. SO THEN I ASKED YOU ALL TELL ME WHAT A SUCCESSFUL BEDFORD LOOKS LIKE.

TELL ME WHAT YOU THINK IS ADDING TO ITS SUCCESS CURRENTLY, OR WHAT YOU THINK A SUCCESSFUL BEDFORD WOULD LOOK LIKE IN YOUR MIND'S EYE IN THE FUTURE? AND THIS IS WHAT CAME FROM THAT. IT WAS THAT IT'S CLEAN AND WELL MAINTAINED.

THAT IT'S SAFE, ATTRACTIVE TO RESIDENTS AND VISITORS.

SO, POPULATION COMING. THAT IT HAS SOME SORT OF A DRAW, AN ATTRACTION, THAT IT HAS EVENTS THAT PEOPLE WANT TO ATTEND OR, YOU KNOW, BOTH, BOTH INSIDE THE COMMUNITY, BUT ALSO BRINGING PEOPLE FROM OUTSIDE THE COMMUNITY THAT IT HAS A DISTINCT IDENTITY THAT THERE'S A STRONG REDEVELOPMENT STRATEGY FOR THE THINGS THAT THAT CURRENTLY EXIST, BUT ALSO KNOWING THAT THE POTENTIAL IS THERE, THAT THERE COULD BE LIKE REAL BIGGER PICTURE REDEVELOPMENT OF SOME OF THE OLDER NEIGHBORHOODS AT SOME POINT OR SOME OF THE APARTMENT COMPLEXES AT SOME POINT.

REVITALIZE BUSINESS AREAS. SO WHAT WE HAVE NOW TRYING TO BRING THEM UP TO THEIR MAXIMUM POTENTIAL OR TRYING TO HELP THE PROPERTY OWNERS IMPROVE THEIR PROPERTIES IN SOME WAY THAT'S GOING TO BRING NOT JUST BETTER VALUE FOR THEM, BUT MAYBE HIGHER LEVEL TENANTS TO THEM AS WELL.

TRYING TO BUILD THE SYSTEM UP THAT THERE WOULD BE REVITALIZED APARTMENTS.

SO NOT WATCHING THEM DETERIORATE OVER TIME, BUT REALLY TRYING TO SEE THEM IF THEY CONTINUE TO EXIST.

TO EXIST IN A WAY THAT IS, IS PLEASING AND DESIRABLE FOR FOLKS, THAT THERE'S SOUND INFRASTRUCTURE.

THAT THERE ARE MULTIMODAL CONNECTIONS. SO THE ROAD SYSTEM BEING GOOD AS IT IS.

BUT THIS IS CONSIDERING. SIDEWALKS, TRAILS, THE THINGS SOME OF THOSE AMENITIES THAT PEOPLE ARE LOOKING FOR MORE SO NOW THAN EVER.

[00:45:02]

NOT ONE THAT IS. STARTING TO SEE IT DWINDLE, WHICH JUST MEANS YOU'RE GOING TO HAVE TO LESSEN THE SERVICES THAT YOU PROVIDE. SO WE REALLY WANT TO SEE IT ON THE UPWARD TRAJECTORY LONG TERM THAT THERE'S A STRONG SOUTH BEDFORD.

THAT IT IS THAT IT IS MAXIMIZING ITS POTENTIAL AND THAT WE'RE INVESTING IN IT SO THAT IT CAN REALLY.

THRIVE THRIVING CURRENT BUSINESSES. SO NOT SEEING, YOU KNOW, WHOEVER IS HERE, WE WANT THEM TO BE THRIVING.

WE DON'T WANT FOLKS TO COME HERE AND, YOU KNOW, SORT OF LOSE OVER TIME OR FLY BY NIGHT, YOU KNOW, COME IN AND THEN THEY CAN'T MAKE IT. AND SO THEY LEAVE. SO WE REALLY WANT TO SEE THAT THEY'RE THERE.

THEY ARE REALLY SUCCESSFUL WHEN THEY'RE HERE.

NEW BUSINESS. SO CURRENT BUSINESSES. BUT THEN WE ALSO WANT TO BE LOOKING AT NEW BUSINESS DEVELOPMENT.

SO, WHAT ARE THOSE NEW POTENTIAL USES OR THE NEW POTENTIAL DRAWS THAT THAT MIGHT COME IN A THRIVING BEDFORD COMMONS.

THERE'S YOUR OLD BEDFORD SCHOOL IN USE DOING SOMETHING WITH IT.

I'M NOT SURE THAT THE PICTURE WAS COMPLETELY PAINTED YET, BUT POTENTIALLY LIKE TO BE USED FOR EVENTS OR AS A AS A DRAW TO SOMETHING.

AND THEN GREAT THAT THE SCHOOLS REMAIN GREAT.

HERE. SO, YOU KNOW, KIND OF STARTING TO NARROW IN ON WHAT THE THINGS ARE THAT WE THINK ARE REALLY IMPORTANT.

AND SO, YOU SAW REDEVELOPMENT, REVITALIZATION A LOT, BUSINESS DEVELOPMENT, THRIVING BUSINESSES, YOU KNOW, THOSE SORTS OF THINGS. BUT THEN WE ALSO MOVED INTO INFRASTRUCTURE, SAFETY AND THEN OVERALL MAINTENANCE.

AND INTERCONNECTIVITY BETWEEN TRAILS AND SIDEWALKS AND ALL THAT AND CYCLIST PEDESTRIAN FRIENDLY.

YEAH. YEAH. OKAY. SO, WHEN I WENT THROUGH AND ASKED YOU ALL, IF I COULD GIVE YOU THE POWER TO FOCUS THE ENTIRE COUNCIL'S ATTENTION ON ONE SPECIFIC AREA OR ISSUE.

WHAT WOULD WHAT WOULD IT BE? AND SO THE ONES WITH ARROWS ARE THE ONES THAT HAD MULTIPLE FOLKS WHO SAID THIS.

BUT ONE OF THEM WAS CLEANING UP, MAXIMIZING CODE ENFORCEMENT EFFORTS, WHATEVER WE COULD DO TO CLASS UP THE JOINT.

EVERY TIME I SAY THAT, IT MAKES ME SMILE. ECONOMIC DEVELOPMENT.

PLANNING FOR THERE TO BE REDEVELOPMENT AT SOME POINT OR REDEVELOPING WHAT WE KNOW THERE'S POTENTIAL FOR MAINTAINING AND IMPROVING INFRASTRUCTURE, ELEVATING THE CITY. SO GIVING IT STATUS, GIVING IT IDENTITY, GIVING IT MAKING IT A DRAW, MAKING IT KNOWN AND THEN APARTMENT REVITALIZATION IN SOME WAY AND THEN SOME OTHER THOUGHTS THAT WERE ALSO OFFERED WERE BUILDING THE SALES AND HOTEL OCCUPANCY TAX BASE. THOSE COULD, I WOULD THINK, FIT IN ECONOMIC DEVELOPMENT POTENTIALLY, OR SOMEWHERE LIKE THAT. A DOWNTOWN OR A MAIN STREET, THERE BEING SOME IDENTIFIED AREA THAT WAS THRIVING IN THAT KIND OF COMMUNITY FEEL REALM. TRAFFIC AND SPEEDING.

TRYING TO ADDRESS THAT IN SOME WAY THAT THAT THAT MAKES PEOPLE FEEL SAFER, BUT ALSO DOESN'T.

OR LESSENS LESSENS THE INCIDENCES OF, OF TROUBLE WITH, WITH TRAFFIC AND SPEEDING AND THEN MOVING BEDFORD COMMONS FORWARD.

SO THAT'S ON THE LIST THAT YOU'LL SEE OF THE STRATEGIC PLAN FROM THE THE PREVIOUS ITERATION OF IT.

AND SO IT REMAINS ON PEOPLE'S MINDS AND IT MAY FALL UNDER SOMETHING LIKE ECONOMIC DEVELOPMENT AS WELL.

BUT THAT'LL BE UP TO YOU ALL TO DETERMINE. AND THEN I TURNED IT AND SAID, OKAY, SO IF YOU COULD SET THREE LONG TERM GOALS, SO FIVE, TEN, 15, 20 YEARS FROM NOW THAT WE WANTED TO WORK ON TODAY, WHAT WOULD THOSE THINGS BE? AND THIS IS THE TOP LIST OF THAT. AGAIN, THE ONES THAT MORE THAN ONE PERSON SAID THIS ANSWER THE ARROWS IS WHAT INDICATES THAT.

SO REVITALIZE BUSINESSES, NEIGHBORHOODS AND APARTMENTS, WALKABILITY, SIDEWALKS, TRAILS, CONNECTIONS, THAT SORT OF THING. UNIQUE ATTRACTION EVENTS OR A DRAW AND A DRAW.

ALL THE ABOVE. MAYBE RELIABLE INFRASTRUCTURE.

A DOWNTOWN OR MAIN STREET. A NEW CITY HALL AND A STRONG SOUTH BEDFORD.

AND THEN THE SINGLES WERE STRONG PUBLIC SAFETY.

AND I DON'T THINK THAT THAT'S BECAUSE IT WASN'T AT THE TOP OF EVERYONE'S MIND.

I THINK IT'S BECAUSE YOU ALL ARE CONFIDENT IN THE PUBLIC SAFETY THAT'S PROVIDED, AND THE COMMUNITY'S CONFIDENCE IN THE PUBLIC SAFETY THAT'S PROVIDED.

SO, I DON'T THINK IT'S LIKE LESSER THAN I THINK THAT'S JUST THE REASON THAT IT WASN'T UTTERED MULTIPLE TIMES.

[00:50:05]

IF I REMEMBER WHEN YOU POSED THE QUESTION TO ALL OF US, IT WAS WHEN WE'RE NOT HERE, RIGHT? WHAT YOU KNOW, WHAT NEEDS TO BE CONTINUING ON AFTER OUR TERMS ARE UP. AND SO I THINK THAT HITS EVERY SINGLE ONE.

AND I DO WANT TO POINT OUT THAT YOU KNOW, SOME PEOPLE WHO MAY BE JUST TUNING IN OR WATCHING OR SEEING THIS AND THEY MIGHT BE SAYING, WHAT'S THE EMPHASIS OF THE SOUTH SIDE? WHY ARE WE TALKING ABOUT SOUTH SIDE SO MUCH? AND THAT'S BECAUSE FOR MANY, MANY, MANY, MANY YEARS, SOUTH SIDE WAS IGNORED FOR SO LONG.

BE IT INFRASTRUCTURE, BE IT ECONOMIC DEVELOPMENT, YOU NAME IT.

AND SO BECAUSE OF THAT, THAT SENTIMENT, I UNDERSTAND WHY WE ARE FOCUSED ON THAT.

SO I JUST WANTED TO MAKE SURE WE HAVE THAT HISTORICAL PERSPECTIVE FOR THE PUBLIC TO PUBLIC TO UNDERSTAND, AS WELL AS TO WHY WE'RE SEEING SO MUCH FOR THE SOUTH SIDE.

YEAH. YEAH. WELL, I HEAR THAT A LOT FROM CITIES THAT HAVE, LIKE, A HIGHWAY OR SOME MAJOR THOROUGHFARE THAT DIVIDES PARTS OF THE CITY.

AND SO I THINK IT'S, IT'S IMPORTANT THAT IF AGAIN, IF WE'RE LOOKING AT THE WHOLE AND WE'RE SAYING ECONOMIC DEVELOPMENT AND WE'RE SAYING, YOU KNOW, REVITALIZATION ON ALL OF THESE THINGS, AND THERE'S A PARTICULAR NEED ON THE SOUTH SIDE, WE SHOULD BE SAYING IT OUT LOUD. RIGHT. YEAH, EXACTLY.

AND I'M GLAD IT'S IDENTIFIED HERE. YEAH. BUT YEAH, I JUST WANT TO MAKE THAT CLEAR FOR EVERYBODY WHO MIGHT NOT WHO MIGHT BE JUST TUNING IN WONDERING WHAT THAT'S ALL ABOUT. SO ANYBODY ELSE HAVE? QUESTIONS OR COMMENTS? NOBODY WANTS TO STRIKE ANYTHING OFF THE LIST AND SAY, ABSOLUTELY NOT.

I THINK IT GOES BACK TO WHAT WE WERE SAYING. I THINK WE'RE ALL WE ALL KNOW KIND OF WHERE WE WANT TO TAKE THIS.

SO ALL RIGHT. AND SO THESE ARE, THESE ARE A FEW THINGS THAT JUST KIND OF CROPPED UP IN OUR CONVERSATION.

SO WE JUST I KIND OF LET MOST OF YOU JUST FREE FLOW.

ALL RIGHT, ALL OF YOU, I GUESS FREE FLOW, JUST TO HEAR KIND OF WHAT YOU WERE THINKING.

SO, THESE WERE JUST SOME OF THE THINGS THAT DIDN'T NECESSARILY FIT WITHIN THE TOP LONGER TERM THEY WERE MORE JUST ISSUE SPECIFIC.

AND I JUST WANTED TO PUT THESE OUT THERE TO MAKE SURE THAT WE HAD THEM IN OUR MINDS AS WE START LOOKING LONGER TERM AS WELL.

SO, COMMUNITY ENGAGEMENT, A LOT OF YOU MENTIONED COMMUNITY ENGAGEMENT, NOT NECESSARILY AS A PRIORITY, BUT THAT IT WAS IMPORTANT AND THAT YOU WANTED TO MAKE SURE THAT IT WAS CONSIDERED IN THE PROCESSES AND SYSTEMS AND THINGS THAT WE BUILT.

AND, AND EVEN KIND OF IN THE, THE, THE LONGER TERM VIEW OF THE COMMUNITY, WHAT DOES THE COMMUNITY WANT? A POTENTIAL NORTH SOUTH DIVIDE. SO THAT KIND OF IDEA, WE WERE JUST TALKING ABOUT WHERE, YOU KNOW, IF THE NORTH IS VIEWED IN ONE WAY AND THE SOUTH IS VIEWED IN ANOTHER, WE WANT TO BRIDGE THAT GAP TO THE BEST OF OUR ABILITY.

MORE THAN ONE OF YOU SAID NO MORE APARTMENTS.

AND THAT BEING THE OWNER RENTAL MIX BEING KIND OF A LITTLE BIT, WELL, I GUESS ELEVATED IN A COMMUNITY YOUR SIZE.

ARTS AND CULTURE. THERE'S A DESIRE FOR THAT, BUT WHAT'S THE RIGHT THING? THERE HAVE BEEN A FEW KIND OF STARTS AND STOPS, I THINK, ALONG THE WAY.

AND SO WHAT WHAT DIRECTION DO WE REALLY WANT TO GO? AND IS THAT REALLY A DESIRE OF THE COMMUNITY? STAFFING AND PAY, JUST MAKING SURE THAT WE DON'T LOSE THAT PERSPECTIVE BECAUSE WE KNOW IT'S A COMPETITIVE MARKET AND BECOMING MORE COMPETITIVE.

HOMELESSNESS AND MAKING SURE THAT WE ARE KIND OF WATCHING IT, WATCHING THE TRENDS.

AWARE OF WHERE IT MAY BE MOVING FROM OR TO. YOU KNOW, AS SOON AS A CITY AROUND YOU KIND OF STARTS PUSHING, GUESS WHAT HAPPENS? I MEAN, IT'S JUST THE NATURE OF OF THAT POPULATION.

AND SO MAKING SURE THAT WE'RE DOING WHAT WE CAN TO, TO STAY AHEAD OF AHEAD OF IT SO IT DOESN'T BECOME A PROBLEM.

AND THEN BEING GOOD PARTNERS IF OPPORTUNITIES PRESENT THEMSELVES.

WATER LINE BREAKS. JUST WE'D LIKE TO SEE LESS OF THOSE CONCERN FOR INFRASTRUCTURE.

AND WHAT CAN WE DO TO MAKE SURE THAT THAT WE ARE PROTECTING THAT SERVICE? THE STREET INDEX WANTING TO SET A TARGET OF 75 TO 80%.

IS IT CPI? WHAT'S THE RIGHT? CPI YEAH. I REMEMBER A FEW THINGS FROM BEING ON THAT SIDE.

BUT YOU KNOW SETTING A TARGET. AND WHAT DO WE NEED TO DO TO INVEST IN STREETS TO MAKE SURE THAT, THAT WE KEEP THEM AT THE HIGH LEVEL THAT FOLKS EXPECT.

OVERGROWN CREEKS AND MEDIANS. WHAT CAN WE DO THERE TO EITHER INCREASE THE MAINTENANCE OF THEM,

[00:55:04]

A LINEAR TRAIL POTENTIALLY. MEADOW PARK AND THEN THE DOG PARK IS IT NEEDS TO BE MOVED OR IT'S GOING TO HAVE TO BE RELOCATED? REMIND ME I'M LOOKING AT HIM BECAUSE I REMEMBER IT WAS HIM.

OKAY, SO WE RECENTLY GOT TWO DOGS, SO NOW WE GO TO THE DOG PARK.

AND SO THERE MAY BE A. SPECIAL INTEREST. SPECIAL INTEREST.

THERE MAY BE A SITUATION, AND I. GOLLY, I EVEN HATE TO SAY IT OUT LOUD WHERE IT MAY HAVE TO BE PUT AT ANOTHER LOCATION.

OKAY, SO BUT ONE OF THE THINGS I FOUND OUT ABOUT GOING TO THE DOG PARK IS THAT PEOPLE WILL DRIVE 15, 20 OR 30 MILES FOR A COOL, REALLY NICE DOG PARK.

AND I THINK THAT'S AN OPPORTUNITY TO BECOME A DESTINATION.

AND THAT BRINGS PEOPLE IN. AND THEY CAN EAT AT ONE OF OUR MANY CHICKEN RESTAURANTS AND, AND, YOU KNOW, HAVE A GREAT TIME. SORRY. THAT'S OKAY.

SORRY. NO. AND I CAN SEE WE HAVE TO START THINKING ABOUT THAT AS WELL, BECAUSE SINCE THE MEADOW PARK IS OWNED BY THE SCHOOL DISTRICT, AND THEY ARE BEN ON SELLING THAT TO A DEVELOPER AND DEVELOPING THE WHOLE THING FOR RESIDENTIAL PURPOSES.

WE NEED TO START THINKING AHEAD ON, ALL RIGHT, SO WHAT DOES THAT LOOK LIKE? BECAUSE NOT HAVING A DOG PARK IS NOT AN OPTION. SO WE HAVE TO FIGURE OUT WHERE WE'RE GOING TO PUT THAT. YEAH.

SO GOOD ONE. ANY OF THESE OUT OF LINE OR NEED MORE EXPLANATION? COUNCIL MEMBER SABOL. HILLARY, I ONE THING THAT I DON'T THINK IS MENTIONED, BUT I THINK WE COULD PROBABLY IMPROVE THE ECONOMIC QUALITY OF OUR CITY AND MAKE APARTMENTS, MAYBE WANT TO UPGRADE OR TEAR DOWN IF WE WERE TO IMPROVE THE BEAUTIFICATION OF THE MEDIANS AND THE ENTRANCES. AND I KNOW WE'RE JUST TOUCHING ON THEM, BUT I REALLY THINK IT NEEDS TO BE A BIGGER DRIVE ONLY BECAUSE I'VE SEEN WHAT THEY'VE DONE OVER IN COLLEYVILLE, AND THAT'S FABULOUS.

I MEAN, MINUS THE GUN TOWER. BUT TWO GUN TOWERS.

BUT I DO THINK THAT IT DOES. IT MAKES THE CITY LOOK A LOT CLEANER.

I MEAN, YOU DON'T EVEN NOTICE THE LOUSY BUSINESSES ON THE STREET BECAUSE YOU'RE CONCENTRATING ON WHAT'S DOWN THE MIDDLE.

AND WHATEVER IT IS, IT JUST SEEMS LIKE IT'S VERY PLEASANT.

AND I DON'T MEAN TO THAT EXTENT. RIGHT. BUT I DO THINK IT MIGHT HELP US CHANGE OUR OUTLOOK A LITTLE BIT.

OKAY. OKAY. FOR BEAUTIFY IN THE BEAUTIFICATION REALM.

YEAH. OKAY. YEAH, I WOULD TEND TO AGREE ON THAT AS WELL.

BECAUSE, I MEAN, THAT WAS YOUR FIRST INTRODUCTION TO THE CITY, SO, SO IT NEEDS TO BE EYE CATCHING.

AND IT CAN'T JUST BLEND IN WITH THE REST OF THEM BECAUSE AGAIN, YOU KNOW, THIS NEEDS TO BE HEY, YOU'RE IN BEDFORD AND SO IT NEEDS TO LOOK IT AND IT NEEDS TO LOOK NICE.

YEAH. OKAY. ALL RIGHT. WE HAD A BREAK BUILT IN, BUT WE CAN JUST KEEP GOING UNLESS YOU NEED.

ANYONE NEED A BREAK? I THINK I'M SEEING NO BREAKS.

ALL RIGHT, LET'S DO IT. OKAY, Y'ALL JUST TELL ME WHEN YOU GOT IT.

SO BACK TO THIS IDEA THAT WHAT WE'RE GOING TO DO TONIGHT IS THE VISION PIECE OF THIS.

AND THEN STAFF WILL TAKE WHAT YOU GIVE THEM TONIGHT AND BUILD OUT THE PLAN, THE ACTION PLAN TO BRING BACK TO YOU THAT SAYS THESE ARE THE ITEMS THAT WE THINK ARE NECESSARY IN ORDER TO MOVE TOWARD THE INITIATIVES THAT YOU EXPECT.

SO IF WE LOOK AT IT THIS WAY YOUR LEVEL IS THE TOP LEVEL.

IT'S HERE. SO IF WE USE THE FOCUS AREA OF TRANSFORMATION, WHICH IS ONE OF YOUR CURRENT ONES YOU ALL ARE THE ONES WHO SAY WE THINK THIS IS AN ISSUE.

THIS IS COMPLETELY MADE UP. THIS IS I JUST MADE THIS UP FOR DEMONSTRATION PURPOSES.

BUT SO, IF YOU ALL SAID THAT OUR ISSUE IS WE DON'T THINK THERE'S A REAL COMMUNITY IDENTITY.

AND YOU ALL SAID WE THINK THE SOLUTION TO THAT, WHICH WOULD BE THE INITIATIVE IS TO CREATE A UNIQUE COMMUNITY BRAND.

LIKE A SPECIFIC THING THAT MAKES US BEDFORD, RIGHT? ONCE YOU GIVE THAT DIRECTION TO STAFF AND YOU SAY, WE WANT YOU TO BRING US BACK SOME SORT OF PLAN IDEA THOUGHT STRATEGY THAT MIGHT HELP US CREATE A COMMUNITY BRAND FOR BEDFORD.

STAFF GOES. OKAY, WELL, THE FIRST THING WE NEED TO DO IS WE THINK WE SHOULD INITIATE SOME FOCUS GROUPS AND DETERMINE SOME COMMUNITY PERSPECTIVES.

WHAT IS THE COMMUNITY THINK? WHAT DO THEY, WHO DO THEY THINK WE ARE? WHAT ARE THEIR OPINIONS OF US? YOU KNOW, WHATEVER.

SO IN THE FIRST YEAR, STAFF MAY SAY, WE'RE GOING TO DO THAT, WE'RE GOING TO BRING YOU BACK THE RESULTS, AND THEN WE CAN HAVE A DISCUSSION ABOUT WHERE WE GO FROM THERE. BY YEAR THREE, STAFF MAY HAVE GOTTEN TO THE POINT WHERE WE'VE HAD ENOUGH DISCUSSIONS WITH YOU.

YOU ALL HAVE GIVEN APPROVALS. YOU HAVE YOU VOTED, YOU HAVE PASSED A BUDGET WHERE SOME NEW BRANDED SIGNAGE MIGHT BE INSTALLED IN CERTAIN

[01:00:05]

THIS IS WHAT WE WANT. AND THEN IT'S TO STAFF TO KEEP BRINGING BACK THE CONVERSATION TO YOU WITH WHAT THEY THINK IS POSSIBLE AND REASONABLE, SO THAT YOU ALL CAN SAY YES OR NO, AFFIRMING WHAT STAFF IS LOOKING AT.

SO LET'S LOOK AT IT A DIFFERENT WAY. SO, 2025.

SO LET'S SAY THAT THE DIRECTIVE IN THIS YEAR'S PLAN IS WE WANT TO CREATE A UNIQUE COMMUNITY BRAND.

STAFF IN 2020 6TH MAY SAY, OKAY, WE DON'T HAVE THE EXPERTISE.

MOLLY, I'M NOT TALKING ABOUT YOU. I CAN'T SEE YOU, BUT I'M NOT TALKING ABOUT YOU. BUT LET'S JUST SAY WE DON'T HAVE ANY THE EXPERTISE IN HOUSE, AND WE THINK WE NEED TO HIRE, YOU KNOW, EXTERNAL WHATEVER TO DO THIS.

THEY MAY COME BACK TO YOU AND SAY, WE THINK WE NEED TO WORK WITH THIS WITH AN AGENCY. HERE ARE SOME OPTIONS.

THIS IS WHAT WE THINK IT'S GOING TO COST. THIS IS KIND OF THEIR PLAN OF ACTION. YOU ALL DECIDE IF THAT'S THE DIRECTION TO GO OR NOT. STAFF'S DOING THE BUSY WORK THAT SUPPORTS THAT. RIGHT? BUT THEY'RE NOT JUST DOING IT IN ISOLATION OF YOU.

THEY'RE BRINGING IT BACK. YOU ALL SAY YES. WE THINK THAT THAT'S A GREAT GROUP TO WORK WITH.

WE LOVE THEIR PLAN TO GO ENGAGE THE COMMUNITY AND BRING BACK SOME CONCEPTS.

BY THE END OF WHATEVER THAT TIME FRAME IS. SO LET'S SAY IT TAKES A YEAR, HOPEFULLY NOT.

IN 2027, THEY BRING YOU THAT CONCEPT. YOU ALL LOOK AT IT, YOU DETERMINE IF YOU THINK IT'S GOOD, YOU DETERMINE HOW FAR YOU WANT TO GO WITH IT.

YOU SAY, OKAY, WE'RE GOING TO APPROVE SOME MONEY IN THE BUDGET COMING UP SO THAT WE CAN DO IT.

AND THEN BY 2028, STAFF IS NOW GOING THROUGH THE MOTIONS OF, OKAY, WE'VE HAD THE SIGNS PRODUCED, WE'VE PICKED OUT THE LOCATIONS WE'VE GONE THROUGH, THE VISIBILITY TRIANGLES AND WHATEVER ALL OF THAT SORT OF STUFF IS BECAUSE ULTIMATELY THEY'RE GETTING TO THIS END OF WE'RE PUTTING THESE THINGS UP BECAUSE WE THINK THEY'RE GOING TO CREATE THIS UNIQUE COMMUNITY, IDENTITY OR BRAND. SO THE IDEA HERE IS, AGAIN, ALL COMPLETELY MADE UP AND TIMELINE COMPLETELY MADE UP.

BUT THE IDEA IS THAT YOU ALL SET THE BALL IN MOTION.

THAT GETS YOU TO SOME EVENTUALITY. IT'S NOT THAT YOU'RE SAYING WE'RE GOING TO DO THIS RIGHT HERE, RIGHT NOW, TODAY, BECAUSE THERE'S PROCESSES THAT HAVE TO GO TO, BUT THAT'S GOING TO BE STAFF'S RESPONSIBILITY TO DO THAT.

BUT IT'S THEIR RESPONSIBILITY TO COME BACK TO YOU AND MAKE SURE THAT THEY'RE STILL MOVING IN THE RIGHT DIRECTION SO THAT YOU CAN KEEP WEIGHING IN. SO REALLY WHAT WE'RE LOOKING AT IS THAT SORT OF UPPER LEVEL OF THIS IS WHAT WE THINK IS AN IMPORTANT FOCUS AREA, AND THESE ARE SOME OF THE STRATEGIES OR INITIATIVES THAT WE THINK WOULD HELP SUPPORT THAT.

SO, YOU KNOW, STAYING AT THE WE NEED AN IDENTITY AND GIVING THAT DIRECTION TO STAFF SO THAT STAFF CAN THEN COME BACK TO YOU AND SAY, HERE ARE SOME OPTIONS FOR HOW WE MIGHT FIND THAT IDENTITY OR OR HIRE SOMEONE TO HELP US FIND THAT IDENTITY.

DOES THAT MAKE SENSE? GO AHEAD. OKAY. SO IF WHEN YOU'RE SPEAKING OF IDENTITY, ARE YOU TALKING LIKE MANSFIELD HAS PICKLES OR ARE YOU SPEAKING OF MAGNOLIA HOME DOWN IN WACO.

THAT'S TO YOU ALL TO DECIDE. SO WHAT YOU WOULD SAY IS, WE THINK.

WE THINK THAT OUR IDENTITY COULD BE RELATED TO ONE SIGNATURE EVENT.

AND IF THAT'S YOUR IDEA AS A COUNCIL, AND WE SAY WE WANT TO GO ALL IN ON A SIGNATURE EVENT AND IT'S GOING TO HAPPEN ONE TIME A YEAR, BUT WE'RE GOING TO BE KNOWN FOR IT. GRAPEVINE BEING THE CHRISTMAS CAPITAL OF TEXAS, RIGHT? SO IT'S JUST ONE TIME A YEAR FOR THAT PARTICULAR EVENT.

BUT THAT'S WHAT THEY WANT TO BE KNOWN FOR YEAR ROUND.

AND SO IT WOULD BE TO YOU. BUT IT COULD ALSO BE THAT WE THINK THAT THE BRAND IS TIRED AND WE WANT TO HAVE A NEW ADVERTISING CAMPAIGN THAT'S DIFFERENT THAN JUST ONE EVENT.

SO IT'S TO YOU TO KIND OF SET THAT EXPECTATION.

BUT IT'S ULTIMATELY THE INITIAL IDEA IS WE DON'T WE DON'T THINK WE HAVE A CLEAR IDENTITY AND WE WANT TO FIGURE OUT HOW WE HOW WE GET THAT. AND THEN THE CONVERSATION KEEPS GOING AFTER THAT.

BUT TONIGHT, FOR TONIGHT'S PURPOSES, THAT MIGHT BE THE DIRECTION THAT WE WANT TO HAVE A COMMUNITY IDENTITY KIND OF.

IT'S GOING TO BE SQUISHY THIS EVENING. BUT BUT IT'S WE REALLY WANT TO FIGURE OUT WHAT WE THINK THE KEY ELEMENTS ARE THAT SUPPORT WHATEVER THESE FOCUS AREAS ARE.

AND IF IDENTITY IS ONE OF THOSE KEY AREAS, THEN WE'LL COME BACK AND HAVE THE CONVERSATION ABOUT HOW WE GET THAT IDENTITY.

THANK YOU. VERY GOOD. OKAY. QUESTIONS. ALL RIGHT.

ALL RIGHT. SO BACK TO OUR LONG TERM GOALS LIST.

REVITALIZE BUSINESSES, NEIGHBORHOODS, APARTMENTS, WALKABILITY, UNIQUE ATTRACTION EVENTS OR A DRAW.

RELIABLE INFRASTRUCTURE. DOWNTOWN, MAIN STREET, NEW CITY HALL, STRONG SOUTH, AND THEN PUBLIC SAFETY PARKS AND THEN THOSE SPECIFIC INTERSECTIONS. THESE ARE THESE ARE YOUR CURRENT STRATEGIC FOCUS AREAS.

REVITALIZATION. ECONOMIC VITALITY. TRANSFORMATION.

[01:05:03]

YEAH, I THINK YOU WAS IN 2018 DURING. YEAH, YEAH.

AND SO THESE I THINK YOU ALL HAVE I'M GOING TO BORROW THIS.

HOLD ON. I'M GOING TO LOOK AT MY. YEAH. THERE WE GO.

SO THERE ARE DESCRIPTIONS AND I'LL JUST READ THEM OUT LOUD FOR THE FOR THE FOLKS THAT ARE IN THE AUDIENCE SO THAT THEY CAN HEAR WHAT THE INTENTION WITH THEM WAS.

BUT REVITALIZATION WAS TO ENCOMPASS REVITALIZED STOREFRONTS, STREETS AND NEIGHBORHOODS, ATTRACT FUTURE RESIDENTS AND BUSINESSES TO THE COMMUNITY.

THRIVING COMMERCIAL CENTERS ENHANCE BEDFORD'S IMAGE AND SHOULD BE REFLECTIVE OF THE CITY'S COLLECTIVE SOCIAL AND ECONOMIC ASPIRATIONS.

ATTRACTING UNIQUE BUSINESSES WILL DEMONSTRATE HOW BEDFORD IS DISTINCT FROM OTHER COMMUNITIES.

ECONOMIC VITALITY WAS DEFINED AS THE PROMOTION OF HIGH QUALITY ECONOMIC GROWTH AND BUSINESS DEVELOPMENT THAT EXPANDS AND DIVERSIFIES THE TAX BASE AND WILL ENHANCE THE QUALITY OF LIFE FOR BEDFORD RESIDENTS. TRANSFORMATION BEDFORD IS COMMITTED TO CULTIVATING VIBRANT, UNIQUE SPACES THAT ENHANCE THE COMMUNITY AND ATTRACT AND BENEFIT RESIDENTS, BUSINESSES AND VISITORS.

ORGANIZATIONAL EXCELLENCE. EXCELLENT PERFORMANCE REQUIRES ALIGNING EFFORTS THAT DRIVE INTERNAL EFFECTIVENESS WITH THOSE THAT CREATE EXTERNAL IMPACT.

BEDFORD IS COMMITTED TO BECOMING A HIGHER PERFORMING ORGANIZATION THAT DELIVERS EXCEPTIONAL SERVICE TO CUSTOMERS.

AND THEN FINALLY, AREA FIVE IS COMMUNICATE AND ENGAGE WITH CITIZENS.

COMMUNITIES FUNCTION BEST WHEN SUPPORTED BY A COMMITTED AND INVOLVED CITIZENRY, WORKING IN TANDEM WITH A RESPONSIVE AND TRANSPARENT LOCAL GOVERNMENT.

BEDFORD ENGAGES THE COMMUNITY IN CITY GOVERNMENT BY PROVIDING TIMELY AND ACCURATE INFORMATION IN NUMEROUS FORMATS ABOUT SERVICES, ACTIONS AND DECISIONS. SO NOW LET'S COMPARE THAT LIST WITH THE LIST THAT YOU ALL PLACED AS FOCUS AREAS. AND YOU CAN SEE THE COMMONALITIES.

BUT I GUESS THE INITIAL QUESTION IS DO WE FEEL LIKE REVITALIZATION, ECONOMIC VITALITY, TRANSFORMATION, ORGANIZATIONAL EXCELLENCE AND COMMUNICATE AND ENGAGE WITH CITIZENS ARE STILL THE RIGHT BLOCKS AND NOT NECESSARILY THAT THEY INCLUDE THAT THEY COULD INCLUDE EVERYTHING, BUT ARE THEY DESCRIPTIVE OF WHAT IT IS YOU ACTUALLY THINK ARE THE GREATEST PRIORITIES? SO FOR ME, LOOKING AT LOOKING AT THESE ONES MY FIRST REACTION IS, I DON'T KNOW THE DIFFERENCE BETWEEN TRANSFORMATION AND REVITALIZATION.

THAT ONE FOR ME, IT WAS. I KNOW WHAT REVITALIZATION IS.

TRANSFORMATION SEEMED VERY VAGUE IN THIS DESCRIPTION HERE.

AND I FEEL LIKE WHEN I'M LOOKING AT SOME OF THE AREAS HERE SO DEVELOP A SYSTEM FOR SUSTAINABLE INFRASTRUCTURE.

YOU CAN PUT THAT SOMEWHERE ELSE. REVITALIZATION.

RIGHT. YOU LOOK AT SOME OF THE OTHERS, ENHANCE PUBLIC SAFETY IN THE COMMUNITY. THAT COULD PROBABLY BE FALL UNDER THE ORGANIZATIONAL CATEGORY.

TRANSFORM FISCAL PRACTICES TO CREATE A SUSTAINABLE FINANCIAL FUTURE.

AGAIN, ORGANIZATIONAL EXCELLENCE. SO I FEEL LIKE THAT ONE MIGHT BE, IN MY OPINION, COULD FALL UNDER DIFFERENT PLACES, AND IT PROBABLY COULD GO FROM BY THE WAYSIDE, BECAUSE IF YOU WERE TO TELL ME AND EXPLAIN TO ME WHAT TRANSFORMATION IS AND TRY TO DIFFERENTIATE BETWEEN REVITALIZATION, I DON'T THINK I COULD DO THAT. SO THAT'S MY FIRST OPINION.

I ALSO I DON'T WANT TO DESTROY AND PUT A LAY A BOMB ON THIS THING.

BUT IF YOU NOTICE SOMETHING ON HERE, WHICH I THINK IS ACTUALLY A VERY GOOD THING THAT I DO WANT TO POINT OUT, NOT ONE OF THOSE HAS TO DO WITH COMMUNICATE WITH, ENGAGE WITH CITIZENS, BECAUSE I FEEL LIKE WE HAVE DONE THAT EXTRAORDINARILY OVER THE LAST FEW YEARS. NOW, WHEN THIS WAS DONE BACK IN 2018, IT WAS AWFUL.

IT WAS AWFUL. WE DID NOT HAVE THE TALENT THAT WE NEEDED HERE IN THE CITY TO DO THE JOB NECESSARY TO COMMUNICATE WITH OUR RESIDENTS.

AND NOW WE HAVE MULTIPLE PLATFORMS, MULTIPLE AVENUES.

WE'RE REACHING OUT TO RESIDENTS. AND SO I JUST WANTED TO POINT OUT THAT YOU DON'T SEE THAT ON THERE.

NOW DOES THAT MEAN THAT'S NOT IMPORTANT? SO THAT'S MY FEAR.

I DON'T LIKE GETTING RID OF IT BECAUSE IT HAS BEEN A GAME CHANGER FOR THIS CITY TO GET THE CITIZENS INVOLVED AND GET THEM INFORMED, EVEN JUST ABOUT TRAFFIC AND DIFFERENT PROJECTS THAT ROAD PROJECTS THAT WERE GOING ON.

WE DIDN'T EVEN ADVERTISE TO OUR RESIDENTS WHEN DIFFERENT ROADS WERE GOING TO BE CLOSED.

THAT WAS A PROBLEM. SOMETIMES THOSE THINGS, ONCE THEY ARE MOVED IN THE RIGHT DIRECTION OR THERE ARE ON THE RIGHT PATH. THEY LEAVE BEING FOCUS AREAS AND THEY BECOME VALUES OF THE ORGANIZATION, MEANING THEIR HIGHER LEVEL.

THEY PENETRATE EVERY SINGLE EXPECTATION. YOU SEE THAT WITH THINGS LIKE FINANCIAL RESPONSIBILITY OR

[01:10:08]

INTEGRITY LIKE THAT OUR PROCESSES ARE GOING TO BE THERE ARE CERTAIN THINGS THAT JUST SORT OF RISE ABOVE.

AND SO I MEAN, YOU ALL COULD, COULD ACTUALLY SAY WE THINK ENGAGEMENT IS THAT HIGH LEVEL, THAT WE EXPECT IT IN EVERYTHING AND WE DON'T HAVE TO SINGLE IT OUT ANYMORE BECAUSE WE FEEL LIKE THAT IT'S BECOME PART OF OUR CULTURE AND IT'S SOMETHING THAT WE JUST EXPECT.

WHICH TO ME, I FEEL LIKE WE ARE THERE. AND THAT'S BECAUSE WE WERE LACKING FOR SO LONG IN THAT AVENUE, THAT IS JUST SOMETHING THAT WE ARE NOW ACTIVELY ENGAGED IN AND WE AGGRESSIVELY ARE PURSUING THAT TO MAKE SURE WE'RE INFORMING OUR RESIDENTS AND COMMUNICATING WITH THEM AND MAKING THAT TOP OF MIND. AND TO YOUR POINT, MAKING IT A VALUE OF THE ORGANIZATION.

YES. COUNCILMEMBER DAWKINS, DO YOU? YEAH. THANKS, MR. MAYOR. SO, HILLARY, IF WE WANTED TO ELEVATE THAT AS A VALUE TO CONTINUE TO ENGAGE WITH OUR CITIZENS, IS IT CHANGING OUR MISSION OR HOW DO WE KEEP THAT TYPE OF MIND? YOU HAVE A VISION AND YOU HAVE A MISSION, AND YOU CAN ADD VALUES.

OKAY. SO YOU AS A BODY, AS THE ORGANIZATION OR THE REPRESENTATIVES OF THE ORGANIZATION CAN SAY, THESE ARE OUR VALUES. THIS IS THIS IS WHAT WE STAND FOR.

THESE ARE OUR NON-NEGOTIABLES. AND THAT WAY IT TAKES THEM KIND OF OUT OF THE OKAY.

WHAT ACTIONS DO WE AND IT JUST SAYS, NO, IT'S GOING TO BE CONSIDERED IN EVERY DECISION THAT WE MAKE RATHER THAN, YOU KNOW IN ISOLATION. COUNCIL MEMBER DONOVAN BRANDON.

I WOULD AGREE WITH YOU, MAYOR AND NICHELLE, THAT OUR COMMUNICATIONS, IF PEOPLE DON'T KNOW WHAT'S GOING ON, THEY'RE NOT TRYING BECAUSE WE COMMUNICATE IN MORE THAN ONE WAY.

AND IF I SAW A REASON, A WAY WE WERE MISSING IT, I WOULD BRING THAT UP.

BUT WE HAVE MULTIPLE WAYS FOR PEOPLE TO KNOW WHAT'S GOING ON, INCLUDING A BULLETIN BOARD OUTSIDE, WHICH IS AS OLD SCHOOL AS YOU GET ABOUT WHAT'S COMING UP.

SO WE HAVE NEW, OLD, TRADITIONAL. I THINK WE'RE DOING A REALLY GOOD JOB THERE.

IN FACT, IT'S AWARD WINNING. AND NOW TO ME, REVITALIZATION AND TRANSFORMATION ARE SIMILAR BUT DIFFERENT.

REVITALIZATION, IN MY MIND MEANS BRINGING THINGS UP TO SPEED UP TO CODE.

MAYBE AN APARTMENT THAT NEEDS TO BE UP TO CODE.

TRANSFORMATION MIGHT BE BRINGING BEDFORD COMMONS TO AN EMPTY LOT IN MY MIND, BUT I SEE THAT. AND THE SECOND ONE, ALL LIKE THIS, THAT THEY KIND OF ALL WORK TOGETHER.

YEAH. YEAH, I CAN SEE THAT. IT'S I FEEL LIKE IT COULD FALL UNDER A LOT OF DIFFERENT THINGS.

AND, LIKE, FOR ME, WHEN I WAS GOING THROUGH THIS, I WAS LOOKING AT REVITALIZATION AND JUST EVEN MAKING A REVITALIZATION AND REDEVELOPMENT, MAKING THAT ONE ITS OWN CATEGORY SO THAT SO THAT IT DOES FALL UNDER THAT BECAUSE IT ALMOST IT GOES HAND IN HAND RIGHT, AS TO WHAT YOU WERE SAYING. I AGREE, EXCEPT BEDFORD COMMONS WOULD NOT BE A REDEVELOPMENT, IT'S A DEVELOPMENT.

SO, TO ME, I GUESS I'M PUTTING BEDFORD COMMONS TRANSFORMATION.

MAYBE EVEN GETTING A NEW CITY HALL WOULD BE A TRANSFORMATION.

ABSOLUTELY. BECAUSE IT'S MAYBE NOT GOING TO BE REVITALIZED, I DON'T KNOW.

I THINK THEY'RE NUANCED DIFFERENCES, BUT TO ME THEY'RE DIFFERENT.

BUT I'M A WORD PERSON, SO THERE. VERY GOOD. NO, I THINK WE APPRECIATE THE INPUT.

SO ON SOMETHING LIKE THAT, HILLARY, WOULD YOU KIND OF TRY TO I DON'T KNOW.

IS THAT LIKE, AGAIN, TRYING TO KIND OF GRAB ALL THOSE AND PUT THEM INTO SOMETHING? IS IT LIKE A MORE OF A THESE ARE CATALYTIC DEVELOPMENTS OR CATALYTIC INITIATIVES THAT BECAUSE TO ME I LOOK AT BEDFORD COMMONS, IT REALLY IT FITS EVERYTHING. BUT THESE ARE SPECIFIC THINGS WHERE WE'VE RECOGNIZED IN THE COMMUNITY.

WE'VE NARROWED IN THAT WE NEED THESE THINGS TO HAPPEN.

SO, I SEE THESE ALMOST TOGETHER AS A GROUPING, THEY'RE ON THEIR OWN.

THESE ARE CATALYTIC THINGS THAT WILL MOVE US IN THE DIRECTION OF ALL OF THESE THINGS.

SO I DON'T KNOW, AGAIN WHAT THE RIGHT WORD EXACTLY IS, BUT THESE ARE NOT I MEAN, THE CITY HALL AND A PRIVATE DEVELOPMENT COULDN'T BE ANY MORE, YOU KNOW, ANY MORE DIFFERENT. AND THE OBSTACLES THAT GO ALONG WITH BOTH OF THOSE.

BUT THEY'RE CATALYTIC INITIATIVES THAT WILL MOVE US INTO THE FUTURE.

SO AGAIN, I'LL LET YOU AND MOLLY WORK UP THE FABULOUS WORDS.

GET OUT MY THESAURUS. EXACTLY. SO IS THE MAYBE IT'S IN THE DEFINITIONS THAT WE CAN BE MORE SPECIFIC.

SO DO WE THINK THAT. REVITALIZATION IS REALLY ABOUT WHAT

[01:15:10]

YEAH, I THINK I THINK THAT'S I THINK WE ALL CAN AGREE WITH THAT ONE. YES. BECAUSE EVEN WHEN YOU WERE LOOKING AT IT, WE WERE TALKING ABOUT AGING, AGING INFRASTRUCTURE, AGING APARTMENTS, AGING NEIGHBORHOODS AND SO REVITALIZATION THAT KEYS IN EXACTLY TO WHAT WE WERE TALKING ABOUT. OKAY. AND THEN WHEN YOU THINK ABOUT ECONOMIC VITALITY AND BRINGING IN NEW BUSINESSES OR REINVIGORATING BUSINESSES THAT ARE HERE, BUT BASICALLY CREATING THE, BASE IN, IN WHAT WE HAVE. IS IT EXCLUSIVE FROM TRANSFORMATION OR IS TRANSFORMATION INCLUDES, COULD IT INCLUDE ECONOMIC VITALITY? SEE THAT'S. YEAH. THAT'S THE QUESTION.

AND SO, YOU KNOW, WHEN IT COMES TO ECONOMIC DEVELOPMENT IS WHAT'S GOING TO HELP, YOU KNOW, ENGINE THIS, ENGINE THE CHANGE IF YOU WILL. IT'S GOING TO BRING ABOUT THE ABOUT THE CHANGE WITH REVITALIZED STOREFRONTS, IT'S GOING TO HELP TRANSFORM THE CITY. FEED INTO IDENTITY.

ALL THOSE OTHER THINGS. SO THAT'S WHERE I'M AT ON THAT ONE.

COUNCIL MEMBER SABOL. MAYBE. MAYBE IT SHOULDN'T BE ECONOMIC VITALITY.

MAYBE IT SHOULD BE MORE IN THE DIRECTION OF INCREASING ECONOMIC OR BUILDING BUSINESS.

NOT SO MUCH BECAUSE VITALITY, I DON'T THINK, SUITS IT.

MAYBE. YEAH, I AGREE WITH YOU ON THAT ONE. WITH VITALITY I DON'T KNOW IF THAT'S THE RIGHT THE RIGHT WORD TO USE ON THAT ONE.

BUT BECAUSE WHEN I'M THINKING ECONOMICS, I THINK WE NEED TO HAVE BUSINESS COME IN.

WE NEED LOTS OF BUSINESS HERE. BUT I'M NOT SURE ABOUT BUSINESS BEING VITAL.

IT'S NOT REALLY OUR RESPONSIBILITY. IT'S UP TO THEM.

SO. SO IS THAT MORE CORRECTLY DESCRIBED AS ECONOMIC DEVELOPMENT, I WOULD THINK, OR I WOULD AGREE. I THINK THAT'S REALLY THE INTENTION THAT WE'RE GOING FOR HERE.

I DON'T THINK ECONOMIC, WHEN YOU LOOK BACK AT THE DEFINITION OF ECONOMIC VITALITY, IT POINTS RIGHT BACK TO ECONOMIC DEVELOPMENT.

AND I THINK THAT TERM LEAVES ROOM FOR SOME CONFUSION ON WHAT WERE INTENDED.

I THINK IT'S SIMPLE AND PLAIN IS WHAT IT IS. ECONOMIC DEVELOPMENT.

OKAY. AND I THINK THAT THAT GETS US TO BEING ABLE TO DRAW THE LINE.

THIS SAYS EXISTING. THIS SAYS NEW RIGHT. CORRECT OKAY.

CORRECT. SO THEN IF WE LOOKED AT TRANSFORMATION AND IT BEING ONE OF THOSE, IT'S A LITTLE LESS CLEAR. IT'S TALKING ABOUT CULTIVATING VIBRANT, UNIQUE SPACES THAT ENHANCE THE COMMUNITY AND ATTRACT THE BENEFIT AND BENEFIT RESIDENTS, BUSINESSES AND VISITORS. SO IS THAT. DOES THAT BELONG THERE? DOES IT BELONG IN SOME NEW CATEGORY THAT SAYS SOMETHING ABOUT BUILDING COMMUNITY OR.

WELL, SEE, I THINK IT'S MORE OF A FOR ME IT SEEMS LIKE IT'S MORE LIKE, WELL, LET'S ENHANCE THE LIBRARY.

LET'S ENHANCE THE PARKS. LET'S YOU KNOW, IF WE COULD COME UP WITH SOMETHING LIKE A MAGNOLIA HOME, I JUST I'VE GOT THAT ON THE BRAIN NOW. NOT PICKLES.

NOT PICKLES. I DROVE THROUGH THERE TODAY, BUT I DON'T KNOW, MAYBE IT'S JUST A LITTLE MORE OF A SOCIAL FEATURE, YOU KNOW, LIKE A SOCIAL ATTRACTION. BEING THE PARKS AND HIKING TRAILS AND MAKING THE CITY.

I DON'T KNOW, MAYBE I'M OFF TARGET? YES. COUNCIL MEMBER DONAVAN-BRANDON.

I CAN'T THINK OF A BETTER WORD, BUT I THINK IT'S IMPORTANT BECAUSE TO ME, I WOULD LIKE US TO BE SEEN AS MORE THAN JUST A PLACE WHERE PEOPLE COME BECAUSE THE SCHOOLS ARE GOOD. BECAUSE THEY ARE GOOD.

I DON'T, BUT WE NEED A TRANSFORMATION. WHEN I FIRST MOVED TO TEXAS, BEDFORD OUT OF HEB WAS THE GOLD STAR AND I NEED. I THINK WE MIGHT HAVE SLIPPED. AND WE NEED TO TRANSFORM WHAT WE SEE, WHAT WE DO, OUR IMAGE. AND I THINK IT WOULD HELP REVITALIZATION AND ECONOMIC DEVELOPMENT IF WE DID

[01:20:03]

OR THERE'S A BEAUTIFUL GAZEBO AT OLD BEDFORD SCHOOL WITH THE MONARCH BUTTERFLY STOPPING.

AND I THINK TRANSFORMATION IS IMPORTANT BECAUSE I THINK WE CAN DO BETTER.

YOU SAID A WORD A COUPLE TIMES THAT I WONDER IF IT IS POTENTIALLY PART OF IT.

IS IT TRANSFORMATION AND BEAUTIFICATION, OR IS TRANSFORMATION DEFINED ENOUGH? DO YOU THINK PEOPLE WOULD UNDERSTAND IT? BECAUSE REMEMBER, THIS IS LIKE I GUESS I'M TRYING TO MAKE SURE THAT WE ARE CLEAR ON WHAT ALL WILL FIT.

I THINK THAT'S PART OF IT. A HUGE PART OF IT.

BUT IT ALSO IS WHY DON'T MY GROWN CHILDREN THINK ABOUT SPENDING SATURDAY NIGHT HERE INSTEAD OF GRAPEVINE? YEAH. WHAT CAN WE DO TO MAKE THEM COME HERE AND BUY THEIR HAMBURGERS AND BRING THEIR LITTLE KIDS TO COME PLAY ON A PLAYGROUND AT A RESTAURANT SO THEY CAN SIT AND NOT HAVE TO PAY A BABYSITTER.

SO AND I THINK IT'S MORE THAN JUST THE LOOKS, BUT I THINK LOOKS ARE DEFINITELY A PART OF IT.

DEFINITELY A PART OKAY AND TO YOUR POINT, I THINK WHEN I WAS LOOKING AT THIS, I THINK LOOKING AT A TRANSFORMATION, OBVIOUSLY VERY IMPORTANT. BUT I WAS LOOKING AT ALL THE ISSUES ON THERE. I'M LIKE, I COULD PUT THEM SOMEWHERE ELSE. I THINK MAYBE WHERE WE'RE AT IN THIS PROCESS AND CORRECT ME IF I'M WRONG, I THINK MAYBE WE JUST NEED TO MAKE SURE THAT THIS AND THIS IS PROBABLY WHAT WE'RE DOING IS JUST REALLY HONING IN ON WHAT TRANSFORMATION MEANS AND TAKING A LOOK AT THOSE ISSUES, BECAUSE THE ONES THAT I LOOKED UP, I CAN PUT THEM ANYWHERE ELSE.

SO. SO I GUESS WHAT DOES TRANSFORMATION MEAN? AND OBVIOUSLY, I THINK IT HAS TO BE IMPORTANT BECAUSE WE ARE A COMMUNITY THAT'S BUILT OUT.

SO, WE ARE IN THE NEXT CHAPTER NOW. IT IS. WE HAVE BASICALLY NO LAND LEFT FOR DEVELOPMENT.

SO WHAT IS WHAT IS THE CITY OF BEDFORD LOOK LIKE? HOW DO WE GET TO WHERE WE WANT TO BE? BECAUSE IT'S NOT GOING TO BE OVERNIGHT.

IT'S GOING TO BE THE 20 YEAR PLAN. SO IF WE'RE GOING TO KEEP TRANSFORMATION, I WOULD SUGGEST THAT WE MAKE SURE WE GET IT HONED IN AND MAKE SURE IT'S WELL DEFINED ON HOW WE WANT IT TO LOOK. YES. COUNCIL MEMBER DAWKINS.

THANK YOU, MR. MAYOR. PERHAPS WE JUST NEED A DIFFERENT WORD.

OTHER THAN WE COULD JUST GET OUT THE. LET'S GET OUT. YEAH, EXACTLY.

JUST GET CHATGPT. OKAY. ALL RIGHT, SO NOW LET'S ORGANIZATIONAL EXCELLENCE.

IS IT HAS BECOME A CATCH ALL IS. I MEAN, WHEN YOU LOOK AT THE LIST HERE IN JUST A MINUTE, WHEN WE WHEN WE GO THROUGH IT, IT REALLY HAS JUST BECOME A CATCH ALL. AND SO I'M GOING TO ASK ANDREA, WHAT DO YOU THINK? DO YOU THINK WE'VE JUST BEEN PUTTING THINGS THAT DON'T NECESSARILY BELONG THERE, THERE? OR DO YOU THINK THAT IT NEEDS TO BE DEFINED DIFFERENTLY? I THINK IT'S VERY, VERY SPECIFIC. SO AGAIN, IF WE'RE LOOKING AT THE COMMUNITY AS A WHOLE AND THESE ARE OUR TOP FIVE THINGS I KIND OF WOULD PROBABLY MOVE THAT TO A VALUE CATEGORY BECAUSE AGAIN, I SEE THAT AS ORGANIZATIONAL DEVELOPMENT.

AND THAT'S SOMETHING THAT AGAIN, I ORGANIZATIONAL EXCELLENCE, THAT'S SOMETHING THAT I THINK IS A GIVEN.

AND IF IT ISN'T A ISN'T A GIVEN, IT SHOULD ABSOLUTELY BE HAPPENING AND MOVING TOWARD THAT.

SO I ALMOST WOULD KIND OF MOVE THAT OVER TO A VALUE CATEGORY.

I DON'T KNOW THAT IT WARRANTS. AND AGAIN, NOT ANY LESS IMPORTANT BECAUSE AGAIN, IF YOU'RE A COMMUNITY THAT DOESN'T HAVE THAT, YOU CAN'T KEEP YOUR STAFF AND WE CAN'T DO ANY OF THESE THINGS IF WE DON'T HAVE THAT.

BUT EQUALLY IMPORTANT, BUT NOT A TOP FIVE FOR THE ENTIRE COMMUNITY TO LOOK AT.

COUNCIL MEMBER SABOL. I AGREE, BUT I ALSO THINK THAT WE'RE GETTING THERE.

AND WHEN WE WHEN WE ORIGINALLY DID THIS, WE WERE SO FAR FROM ORGANIZATIONAL EXCELLENCE THAT THAT'S THE REASON IT WENT ON THE LIST.

SO I THINK IT CAN MOVE VERY EASILY. AND I WOULD EVEN REMOVE, I WOULD REMOVE COMMUNICATION AND ENGAGE WITH CITIZENS.

I THINK THAT WE KNOW THAT THAT'S WHAT WE NEED FOREVER AND IT WILL NEVER GO BACK.

WE JUST CAN'T GO BACK. SO, IT DOESN'T HAVE TO BE PART OF OUR STRATEGIC PLAN ANYMORE BECAUSE BASICALLY WE'VE ACHIEVED IT AND WE WANT TO KEEP IT, MAINTAIN IT IS ALL WE WANT TO DO IS MAINTAIN IT.

YEAH. COUNCIL MEMBER STEVES. I HAVE TO TAKE A DIFFERING OPINION ON THAT ONE.

I THINK ORGANIZATIONAL EXCELLENCE SHOULD BE ONE OF OUR KEY FOCUS AREAS.

I MEAN, RESPONDING TO RESIDENTS. YOU CAN NEVER GET TOTAL EXCELLENCE.

SO THAT'S WHAT I THINK. WE NEED TO FOCUS, CONTINUE FOCUS ON THAT.

YEAH. NO, I THINK SO, TOO. IT'S A HARD ONE BECAUSE WE'VE COME SUCH A LONG WAY OVER SUCH A SHORT PERIOD OF TIME, AND YOU HAVE ON THERE AGAIN, I THINK THIS JUST NEEDS TO BE TWEAKED A LITTLE BIT.

[01:25:04]

AND TALKING ABOUT CUSTOMER SERVICE. YOU KNOW THAT'S A GIVEN, RIGHT? AND SO MAYBE WE NEED TO SWITCH THOSE UP A LITTLE BIT.

AND WHAT DOES THAT LOOK LIKE. WELL, YOU KNOW, IF YOU THINK ABOUT IT IN IN MORE SPECIFIC TERMS. SO ORGANIZATIONAL MEANING LIKE THE WHOLE RIGHT. SO, WE EXPECT YOU KNOW THESE ARE THE THINGS.

BUT WE'VE BEEN THROWING THINGS IN THERE LIKE A NEW CITY HALL OR I THINK INFRASTRUCTURE MAYBE IS LIKE THESE THINGS THAT, THAT PROBABLY MIGHT NEED A BIGGER HEADING THAN ORGANIZATIONAL BUT WOULD FIT.

SO YOU'RE NOT NECESSARILY LOSING IT, BUT YOU'RE JUST BREAKING IT APART AND PUTTING IT WHERE IT MAKES MORE SENSE.

I DON'T I MEAN, I DON'T HAVE I DON'T CARE EITHER WAY.

THIS IS YOUR PLAN. BUT YOU KNOW, THE THINGS THAT I DON'T SEE HERE, AND WE WOULD WANT TO MAKE SURE THAT WE DON'T LOSE THEM.

AND IT COULD, IT MAYBE THAT YOU INTEND FOR THEM TO FIT, BUT THINGS LIKE INFRASTRUCTURE OR PUBLIC SAFETY.

THOSE ARE THINGS THAT THE PUBLIC OFTEN WANTS TO SEE THAT YOU'RE TALKING ABOUT. AND SO SOMETIMES YOU PUT THOSE AS THE HEADLINE RATHER THAN BURYING THEM.

SO I MEAN, I JUST THROW THAT OUT TO YOU TO GET THE WHEELS TURNING.

IS THERE SOMETHING THAT, THAT YOU WOULD PRIORITIZE HIGHER THAN, THAN THAT CATEGORY, KNOWING THAT YOU DON'T WANT TO LOSE IT, BUT THAT YOU MAY BE MOVING IT ELSEWHERE? I DON'T KNOW, JUST MUDDYING THE WATERS.

HAVE YOU HAVE YOU EVER SEEN ANY WHEN YOU WERE WORKING WITH STRATEGIC PLANS? HAVE YOU SEEN ANY COMMUNITY THAT DOES NOT HAVE ANYTHING TO DO WITH ORGANIZATIONAL HIERARCHY, LIKE ORGANIZATIONAL STRUCTURE IN THERE? THOSE ARE SO USUALLY YOU WILL SEE SOMETHING.

SOME OF THEM PUT THEM IN VALUE STATEMENTS. YES.

LIKE HIGH PERFORMING ORGANIZATIONS. BECAUSE WHEN I WAS PERUSING MULTIPLE CITIES, LOOKING AT THEIR STRATEGIC PLANS, ALMOST EVERY SINGLE ONE OF THEM HAD SOME SORT OF ORGANIZATIONAL EXCELLENCE OR HIGH PERFORMING ORGANIZATION, IT'S JUST. SOME OF THEM GET MORE IN THE FINANCE WORLD, THEY'LL SAY LIKE FINANCIAL RESPONSIBILITY.

AND THEN THEY PUT A BUNCH OF STUFF UNDER THERE. SOMETIMES THEY GET MORE SPECIFIC ON THE WORKFORCE OR EMPLOYEES.

AND THEN SOMETIMES THEY'RE GENERAL TOO. SO I MEAN, IT'S WHATEVER.

COUNCIL MEMBER DONOVAN-BRANDON. I'M ABOUT TO COME OVER TO HIS SIDE.

THAT'S FINE, BECAUSE I'M THINKING ABOUT SOMEBODY READING THIS TEN YEARS FROM NOW.

CORRECT. AND I THINK IT NEEDS TO BE THERE, BUT I THINK MAYBE COMMUNICATE AND ENGAGE WITH CITIZENS WOULD FOLD INTO THAT. SO, TO ME, IF WE I COULD SEE FOUR I LIKE THE TOP FOR A WHOLE LOT.

BUT AGAIN COMMUNICATING WITH THE CITIZENS THAT'S IMPORTANT.

BUT TO ME THAT ALSO SPEAKS TO ORGANIZATIONAL EXCELLENCE.

AND I, I WOULD WANT TEN YEARS FROM NOW, SOMEONE TO SAY WE PRIORITIZE THAT.

CORRECT. AND WE'VE SEEN ALSO BY PROPRIETARY PRIORITIZING ORGANIZATIONAL EXCELLENCE BECAUSE WE'VE SEEN THAT TRANSFORMATION, WE'VE BEEN WITNESS TO IT. WE KNOW WHAT POOR LEADERSHIP LOOKED LIKE YEARS AGO.

AND WHEN WE HAVE QUALIFIED STAFF IN HERE TO DO THE POSITIONS AND DO THE JOB.

SO EVEN FOR ME, WHENEVER WE START NUMBERING THESE THINGS, YEAH, THAT NEEDS TO BE AT THE TOP OR ORGANIZATIONAL EXCELLENCE, BECAUSE IF YOU HAVE THAT ORGANIZATIONAL EXCELLENCE, EVERYTHING FALLS UNDER THAT.

AND IT'S BASICALLY YOUR FOUNDATION FOR EVERYTHING ELSE BECAUSE IT'S THAT IMPORTANT.

AND WE'VE SEEN THAT. HILLARY, CAN I ASK IN IN THE WORLD OF DEVELOPING OUR FOCUS AREAS, I KNOW THERE'S NOT A HOW MANY OF THESE WE CAN HAVE, BUT 3 TO 5. OKAY. THANK YOU. BUT I'VE WORKED WITH ORGANIZATIONS THAT HAVE EIGHT.

SO, BUT 3 TO 5 IS USUALLY BECAUSE AS SOON AS YOU GET PAST ABOUT FIVE THEN YOU'RE NOT YOU'RE NOT REALLY FOCUSED.

IT'S JUST KIND OF EVERYTHING. BUT YOU'RE TRYING TO MAKE THEM BROAD ENOUGH THAT YOU COULD GET THERE.

SO I'M NOT I'M NOT HAVING ANY HEARTBURN RIGHT NOW ABOUT ANY OF THIS.

BUT SO OKAY, SO IF WE IF WE LEAVE ORGANIZATIONAL EXCELLENCE FOR NOW AND MOVE IT POTENTIALLY TO THE TOP SO THAT IT'S MORE FOUNDATIONAL, IT'S MORE PRONOUNCED, AND WE MOVE, COMMUNICATE AND ENGAGE WITH CITIZENS TO EITHER A SUBSET OF THIS OR A VALUE POTENTIALLY, THAT LEAVES ROOM FOR US TO ADDRESS ONE OF THESE OTHERS IN THAT FIFTH SLOT.

IF YOU THINK ANY OF THEM RISE TO THAT LEVEL, IS THERE A QUALITY OF LIFE OR PUBLIC SAFETY OR INFRASTRUCTURE OR ANYTHING THAT THAT SHOULD BE HIGHLIGHTED ON ITS OWN AS ANOTHER FOCUS AREA?

[01:30:03]

IT SHOULD BE IDENTIFIED. THIS IS WHAT WE EXPECT FROM YOU, BUT NOT THE CITY.

DO YOU SEE WHAT I'M SAYING? LIKE. AND MAYBE IT'S BECAUSE I THINK OF THE TOP THREE AS BEING A LITTLE BIT MORE ETHEREAL, LIKE, WELL, THIS IS WHAT WE'D LIKE TO HAPPEN, BUT THE OTHER TWO IS WHAT WE SHOULD ALWAYS HAVE.

IT'S ACHIEVED. IT'S A LOT MORE ACHIEVED NOW THAN IT WAS IN 2018 OR 2016.

WHAT? WHAT IF IT WAS SOMETHING MORE LIKE SERVICE EXCELLENCE OR SOMETHING THAT WASN'T NECESSARILY JUST ABOUT THE EMPLOYEES, REALLY? SEE. THAT'S RIGHT. LIKE BROADEN IT A LITTLE BIT MAYBE.

YEAH. IT'S SCREAMING TO ME. JUST IT'S WE JUST WANT GOOD EMPLOYEES IS WHAT IT'S SAYING TO ME.

BUT YOU WANT SERVICES THAT SERVE THE RESIDENTS, AND THEY HAVE GREAT EXPERIENCE WITH IT.

RIGHT? RIGHT. AND THEY GET WHAT THEY NEED. AND SO MAYBE IT IS A BROADER TERM THAN ORGANIZATIONAL.

VERY WELL. ORGANIZATIONAL EXCELLENCE IS A LOT PRETTIER THAN SERVICE.

BUT I THINK THERE'S PROBABLY ANOTHER WORD. YEAH.

YOU BETTER WORDSMITH THAT. I DON'T KNOW. SO THERE'S A IN USING OUR FABULOUSLY JUST DONE MASTER PLAN.

THERE ARE SIX GUIDING PRINCIPLES IN THERE. AND NOT TO COMPLETELY STEAL, BUT JUST TO KIND OF THROW ANOTHER KIND OF WAY TO SAY IT.

BUT THEY DO INDICATE ONE OF THE SIX GUIDING PRINCIPLES IS PROVIDING OUTSTANDING CUSTOMER SERVICE AND GOVERNANCE.

SO I DON'T KNOW IF AT ALL KIND OF ROLLS UP INTO THAT IN SOME FORM OR FASHION, BUT I LIKE I LIKE THAT STATEMENT.

YEAH, I'M IN AGREEMENT WITH THAT STATEMENT. YEAH, I LIKE I LIKE THAT ONE.

YEAH, I THINK THAT A LOT BECAUSE GOVERNANCE INCLUDES IT HOLDS US ACCOUNTABLE TOO IN THAT RESPECT IN RESPECT IN THAT REGARD.

SO I LIKE THAT. YES, I LIKE ORGANIZATIONAL BECAUSE I THINK IT INCLUDES I WAS INCLUDING MYSELF IN THE ORGANIZATION THAT YOU WOULD EXPECT YOUR CITY COUNCIL TO BE EXCELLENT.

BUT THE ORGANIZATIONAL TO ME, THAT ENCOMPASSES THAT THE POLICE AND FIRE ARE GOING TO DO THEIR JOB, THAT THE CITY MANAGER IS GOING TO DO HER JOB.

THE PLACE IS GOING TO BE CLEAN. TO ME, IT'S IT IS BROAD, BUT I DON'T KNOW.

NO COMMENT. EVERYTHING'S GREAT. NO COMMENT. OKAY.

I THINK IT'S JUST A MATTER. I THINK WE'RE ALL SAYING THE SAME THING. YEAH, WE JUST GOT TO AGREE ON WORDS, AND I. AND I THINK THAT IT'S INHERENTLY LIKE WHEN SOMEONE SAYS ORGANIZATIONAL EXCELLENCE TO ME, I INHERENTLY GO TO THIS ORGANIZATION AS A CITY FUNCTIONING, YOU KNOW, WITH OUR DEPARTMENT DIRECTORS, AND THAT I THINK YOUR VIEW OF ORGANIZATIONAL EXCELLENCE, EVERYTHING THAT WE TOUCH WITHIN THE CITY, INCLUDING. SO, I THINK IT'S JUST A MATTER OF WE SEE IT, WE SEE IT DIFFERENTLY. AND I DON'T KNOW HOW TO I DON'T KNOW HOW TO PACKAGE THAT UP NICE AND NEATLY FOR YOU, HILLARY. WELL, YOU HAVE MOLLY. BUT THIS IS GOOD BECAUSE IT HELPS US UNDERSTAND WHERE YOUR MINDS ARE AND WHAT YOU WOULD CATEGORIZE IN THOSE AREAS. SO THERE IS NO HARM IN LEAVING IT EXACTLY AS IT IS IF IT STILL RESONATES WITH YOU.

WE JUST WANT TO MAKE SURE WE DEFINE IT CORRECTLY SO THAT IT DOESN'T.

IT DOESN'T BECOME OR STAY SORT OF A CATCH ALL.

AND YOU'LL SEE WHAT I MEAN HERE IN JUST A SECOND. YOU PROBABLY ALREADY SEEN IN YOUR SLIDES BECAUSE IT'S LIKE TWO PAGES OR THREE PAGES WORTH OF STUFF. OKAY.

SO, IF WE, IF WE NOW HAVE FOUR. ORGANIZATIONAL EXCELLENCE, REVITALIZATION, ECONOMIC DEVELOPMENT AND TRANSFORMATION, IS THERE SOMETHING ELSE THAT YOU THINK BELONGS.

IF YOU HAD A FIFTH SLOT THAT ISN'T ENCOMPASSED CLEARLY ENOUGH OR HIGHLIGHTED ENOUGH IN THIS.

HONESTLY, I TO ME, I DON'T, THINK THERE IS BECAUSE EVERYTHING THAT WE'VE TOUCHED CAN GO UNDER ONE OF THESE CATEGORIES.

I JUST WANT TO MAKE SURE. SO IN MY HEAD, THE THINGS THAT ARE HUGE PIECES OUT THERE IS YOU'VE GOT YOUR IDENTITY AND THAT OBVIOUSLY EVERYTHING THAT ROLLS UP INTO THAT, THE PHYSICAL COMPONENTS OF WHAT WE'RE TALKING ABOUT.

GOOD, YOU KNOW, GOOD PARKS GOOD THIS, GOOD THAT AND THEN ALSO THE EVENTS, ATTRACTIONS AND CULTURE AND ARTS AND THAT WHOLE COMPONENT. SO THERE'S IN MY HEAD, THERE'S THOSE KIND OF THINGS.

AND I THINK, AGAIN, WE CAN ADDRESS SOME OF THAT MAYBE WITH DEFINING THESE A LITTLE BETTER.

BUT I THINK OF SOME OF THAT IS, YOU KNOW, YOU'VE GOT EVENTS AND THINGS THAT ARE THAT ARE HAPPENING, AND THEN YOU'VE GOT THE PHYSICAL COMPONENT TO IT TOO.

[01:35:01]

SO I JUST WANT TO MAKE SURE THAT WHEN WE DEFINE THEM, I FEEL LIKE THOSE ARE KIND OF BIG THINGS THAT YOU ALL HAVE TOUCHED ON. JUST MAKE SURE THEY FALL INTO ONE OF THOSE, THOSE CATEGORIES. IT'S OVERUSED, BUT AT LEAST.

I'M SORRY. I DIDN'T MEAN TO. I DIDN'T SEE YOUR FINGER. I WAS TRYING NOT TO SPEAK OUT OF TURN BECAUSE I WANT TO.

I MEAN, I'VE BEEN THINKING TO YEAR END, MAYBE WE NEED SOMETHING ABOUT QUALITY OF LIFE.

THAT'S EXACTLY WHERE I WAS HEADED. IT'S KIND OF A MAYBE IT'S OVERUSED, I DON'T KNOW, BUT IT CAN.

QUALITY OF LIFE IS ANOTHER ONE THAT CAN START TO TALK ABOUT THERE'S THINGS FOR PEOPLE TO DO.

THE PARKS ARE, YOU KNOW, A BEAUTIFUL ATTRACTION AND OR THE TRAILS GIVE THEM A MULTIMODAL OPTION.

SAY THAT TRAFFIC SAFETY IS A QUALITY OF LIFE ISSUE.

POTENTIALLY SOMETHING ALONG THOSE LINES MIGHT BE A GOOD A GOOD FIT.

AND TO ME, IT WOULD ALSO BE SOMETHING LIKE PARTNERING WITH THE SCHOOL DISTRICT TO DO WHATEVER WE COULD TO PUMP UP THE SCHOOLS, WHICH IS NOT WE'RE TRYING TO STAY IN OUR LANE, BUT BE GOOD PARTNERS WITH THEM.

I DON'T KNOW WHAT QUALITY OF LIFE CAME TO MIND.

MAYOR PRO TEM GAGLIARDI. THANK YOU, MAYOR COGAN.

I THINK WE MAY HAVE TO ASK FIRST IF WE CAN USE THAT SLOGAN.

BECAUSE THERE ARE QUALITY OF LIFE, OF LIFE CITY.

AND I'M GOING TO BE HONEST. AND I MAY TURN MY MIC OFF FOR THIS, I NEVER I ALWAYS LIKE THIS.

I DON'T KNOW, THAT NEVER WAS LIKE, OH, THAT'S QUALITY OF LIFE.

LIFE QUALITY. I JUST THOUGHT IT WAS JUST I DON'T KNOW, WE THOUGHT IT WAS SORT OF OVERUSED.

WE MIGHT AS WELL SAY WE HAVE CLEAN WATER. WELCOME TO BEDFORD.

HEY, THAT'S A PLUS. HEY, FLINT DOESN'T HAVE THAT.

THAT'S RIGHT. WELL, I MEAN, WE COULD EXPLORE A DIFFERENT WAY TO PHRASE IT.

SO, LIKE QUALITY RECREATION AND CULTURE. SOMETHING LIKE BECAUSE AGAIN, YEAH, THE CULTURE PIECE, THE RECREATION PIECE. WHERE DOES THAT. SO, MAYBE WE PUT THAT AS A PLACEHOLDER AND THEN FIGURE OUT IF THERE'S A DIFFERENT WAY TO SAY IT OR PHRASE IT.

OKAY. OKAY. OKAY. OH HERE. LET ME TRY AND OH TRY NOT TO BLOCK EVERYBODY. OH, I'M BLOCKING Y'ALL.

I'M SORRY. OKAY. ALL RIGHT. SO, IF WE DO, WE FEEL THAT THAT NOW COULD CAPTURE ALL THAT WE'RE, WE'VE BEEN TALKING ABOUT. IS THERE ANYTHING ON THE RIGHT SIDE OF THE LIST THAT YOU DON'T THINK FITS WITHIN ONE OF THOSE NOW? I THINK WE'RE PRETTY. I THINK WE'RE THERE. YEAH. OKAY. I THINK WE'RE THERE. YEAH. OKAY. OKAY.

SO THEN THESE WERE THE AREAS OF FOCUS, SORT OF THE SHORTER TERM LOOK.

SO WE'VE PLANNED KIND OF THESE ARE THE PLACE WE'RE GOING.

AND IF THIS PLAN, YOU KNOW, LOOKS TEN YEARS DOWN THE ROAD IT STARTS NOW RIGHT.

SO WE WANT TO MAKE SURE THAT ANY OF THESE AREAS OF FOCUS, WE KNOW WHERE THEY'RE GOING TO BE PLUGGED SO THAT STAFF CAN GO AHEAD AND START WORKING ON PLANS RELATED TO THAT. SO OBVIOUSLY CLEANUP CODE ENFORCEMENT IS TRANSFORMATION OR REVITALIZATION. BOTH. OKAY. ALL RIGHT. ECONOMIC DEVELOPMENT.

CLEARLY. CLEARLY REDEVELOPMENT IS REDEVELOPMENT GOING TO GO IN ECONOMIC DEVELOPMENT OR IS IT GOING TO GO IN REVITALIZATION.

REDEVELOPMENT. BUT, YOU KNOW, THE WAY I LOOKED AT TRANSFORMATION WAS HOW ARE WE TRANSFORMING THE CITY? WHAT DOES THAT LOOK LIKE? SO THAT'S REDEVELOPMENT.

THAT'S TO ME, THAT IS WHAT TRANSFORMATION IS, BECAUSE YOU'RE TRANSFORMING A SHOPPING CENTER OR WHAT WAS ONCE AN UNDERUSED PROPERTY.

THAT'S WHAT TRANSFORMATION IS. SO, SO WHEN IT COMES TO REDEVELOPMENT, THAT FALLS UNDER TRANSFORMATION.

DOES EVERYBODY ELSE FEEL THAT WAY? WELL, YEAH.

YEAH. SO, THEY'RE BACK TO THE CHICKEN, WHICH WAS THE QUESTION HE KIND OF ASKED IN THE BEGINNING.

THIS IS WHAT AND THIS IS WHY I ASKED THIS QUESTION AT THE VERY BEGINNING. WHAT IF WE COMBINE TRANSFORMATION AND REVITALIZATION AND THEN WE JUST PUT IT UNDER THERE? WOW. YOU MEAN WHAT I SUGGESTED AT THE VERY BEGINNING WHEN I SAID REVITALIZATION? WAS IT OKAY? WE JUST NEEDED TO WORKSHOP IT A BIT.

OKAY. OKAY. AND NOW WE'RE NOT AT THE MAX. SO WE GOT.

YEAH. NOW YOU GOT WIGGLE ROOM. WE GOT WIGGLE ROOM. OKAY, SO IF WE HAVE TRANSFORMATION AND REVITALIZATION NOW.

[01:40:01]

BUT ALSO, I MEAN, I GUESS IT COULD BE HERE POTENTIALLY, DEPENDING ON WHAT IT IS.

YEAH. OKAY. ELEVATING THE CITY IS TRANSFORMATION AND ORGANIZATIONAL EXCELLENCE DEPENDING ON WHAT PROJECT WE'RE TALKING ABOUT. APARTMENT REVITALIZATION.

GOT A CATEGORY NOW. SALES AND HOTEL OCCUPANCY TAX IS GOING TO BE ECONOMIC DEVELOPMENT, POTENTIALLY.

AND THEN MAYBE SOME REVITALIZATION, POTENTIALLY DOWNTOWN.

TRANSFORMATION. OKAY. TRAFFIC. SPEEDING. QUALITY OF LIFE? PROBABLY. AND THEN MOVING. BEDFORD COMMONS FORWARD.

ECONOMIC DEVELOPMENT. OKAY. GOOD. SO ALL OF THESE WE CAN FIND A PLACE FOR.

THIS ISN'T YOUR COMPLETE LIST. IT'S JUST WE WANTED TO MAKE SURE WITH THAT AS OUR TEST THAT THAT THIS WOULD WORK.

OKAY. SO THIS IS WHERE THE PREVIOUS PLAN STOOD.

AND SO IN YOUR REVITALIZATION REVITALIZATION FOCUS AREA, THERE WERE THESE FOUR INITIATIVES.

AND THEN THE COLOR CODING INITIATIVE ONE SHOWS COMPLETE STRATEGIC STREET IMPROVEMENT PLAN IN PROGRESS, SUBDIVISION REGULATIONS, ZONING ORDINANCE, AND THEN INITIAL STAGES OF THE STRATEGIC REDEVELOPMENT PLAN WITH SPECIAL ATTENTION TO SOUTH BEDFORD.

DO WE BELIEVE THAT NUMBERS TWO, THREE, AND FOUR REMAIN INITIATIVES THAT THAT SHOULD CONTINUE TO CONTINUE TO PROGRESS.

YES. YEAH. WORKING ON. CORRECT. Y ES. IS YOUR CHANCE TO SAY STOP? THIS IS THE TIME. SPEAK NOW. RIGHT. OKAY, GOOD.

AND IS THERE? WHAT ELSE BELONGS IN REVITALIZATION? WHEN YOU THINK OF THAT HIGHER LEVEL, WHEN YOU THINK OF IS THERE SOMETHING THAT YOU THINK NEEDS ATTENTION? THAT WOULD HELP TOWARD THE REVITALIZATION EFFORTS? IS THERE SOME AREA WE NEED TO BE SPECIFICALLY LOOKING AT? SURE. YEAH. WELL, NO, NOT I DIDN'T MEAN LIKE A PHYSICAL AREA, BUT A SUBJECT OR A TOPIC. MAYBE THE MAYBE THE, THE OLDER COMMERCIAL BUILDINGS, YOU KNOW, IT FIRST POPPED UP IN MY HEAD WAS THE, YOU KNOW, THE SOUTH BROWN TRAIL CORRIDOR, WHICH I COULDN'T REMEMBER.

WHAT IS THAT CALLED NOW? IT HAD A NAME. STONEGATE.

STONEGATE. YEAH. YEAH. WHERE TURNING POINT IS AND I PERSONALLY ALWAYS THOUGHT ONCE THAT TURNING POINT GOT UP AND RUNNING AND IT'S DOING GREAT THAT IT WOULD DRIVE SOMETHING AND IT JUST YOU KNOW I WAS EXPECTING YOU KNOW, THOSE SHOPPING STALLS TO BE FILLED UP WITH, YOU KNOW BUSINESSES THAT WORK TOGETHER. AND WE BUILT LIKE SORT OF AND THEN WE DIDN'T AND THEN NOTHING HAPPENED.

SO THEY JUST GOT A NEW OWNER AND WE'RE MEETING WITH THEM TOMORROW.

WHO? THE TURNING POINT RETAIL CENTER DOWN THERE.

THAT WHOLE CENTER CHANGED HANDS AGAIN. WELL, NO, THE SAME GROUP.

OH, OKAY. BUT NO, BUT THEY'VE NOW DEVELOPED A NEW PLAN FOR THAT, AND THEY'RE COMING FORWARD TO MEET WITH US AND I TOMORROW.

OH, GREAT. ALL RIGHT, WELL, THERE YOU GO. SO ON THOSE.

I STILL THINK THAT ROB MIGHT FALL INTO THE STRATEGIC REDEVELOPMENT PLAN.

OKAY. I THINK THAT ROLLS UP UNDER THAT. IS IT OKAY NOW, WHAT ABOUT OH.

GO AHEAD. I HOPE I'M NOT OPENING, I'LL GO AHEAD AND OPEN THIS CAN OF WORMS. KICK OPEN THE DOOR. CITY BUILDINGS, THIS BUILDING.

THE BATHROOMS ARE ANTIQUATED. IS THAT ALL? WELL, I'M JUST STARTING AT THE FRONT DOOR AND MOVING.

CITY HALL IS ABSOLUTELY ON A BUNCH OF THESE LISTS, I THINK THE QUESTION ABOUT CITY FACILITIES IS, DOES THAT BELONG UNDER TRANSFORMATION, REVITALIZATION, OR IS THAT ORGANIZATIONAL EXCELLENCE WHEN IT'S A CITY USE BUILDING? I DON'T KNOW, AND I DON'T REALLY CARE AS LONG AS WE ADDRESS IT.

THE CITY BUILDINGS. AND THEN THIS IS A WHOLE DIFFERENT CATEGORY, BUT WE'VE GOT SOME MAJOR EMPTY BUILDINGS.

MAJOR BIG HOLES THAT WE NEED TO FILL, AND MAYBE THEY'RE GOING TO FIX THEMSELVES IN SIX MONTHS, BUT I DON'T KNOW. BIG LOTS. THE MOVIE TAVERN AND NOW A HOTEL.

WOULD YOU CONSIDER THAT SEPARATE FROM. THAT'S ECONOMIC.

[01:45:03]

I THINK IT FALLS UNDER ECONOMIC DEVELOPMENT AS WELL.

AND THEN AGAIN, I GUESS IN MY MIND THE, THE EFFORTS AND THE ACTUAL ACTION ITEMS TO ADDRESS THAT WOULD BE FORTHCOMING.

IS THAT IS THAT KIND OF WHAT YOU'RE THINKING ON THOSE KIND OF THINGS? SO OKAY. WELL, SO BUT BUT I THINK IT'S IT'S IMPORTANT FOR US TO NOTE THAT THERE IS A CONCERN FOR LARGE VACANT RETAIL SPACES. RIGHT. SO THAT'S. AND THEN YOU CAN COME BACK AND TELL THEM WHAT ACTIONS NEED TO HAPPEN FROM THERE.

YEAH. NO. SO AS FAR AS AN ACTION ITEM BEING OBVIOUSLY A PLAN TOWARD ADDRESSING EFFORTS TOWARD WORKING TOWARD, YOU KNOW, WORKING. YEAH, ABSOLUTELY. ABSOLUTELY.

THAT'S AN EASY THING TO ADD. AND THEN AGAIN, WE FILL IN THE DETAILS BELOW THAT I THINK, YOU KNOW, WE CAUGHT WHAT YOU SAID. THERE'S A LITTLE TALKING IN CIRCLE. YOU DID.

OKAY. SENATOR MCCONNELL ARE YOU OKAY? HILLARY.

SEEM TO GET WHAT I WAS INTERESTED WHAT I WAS SAYING.

YEAH, YEAH. OKAY. SO OKAY, SO THAT THAT IS AN AREA THAT CAME UP A BUNCH OF TIMES.

THE OTHER QUESTION, OR THE OTHER THING THAT CAME UP QUITE A FEW TIMES WAS APARTMENTS.

AND IS THAT PART OF THE STRATEGIC REDEVELOPMENT PLAN OR DOES IT NEED TO BE TREATED IN SOME OTHER WAY? I KNOW IT'S LIMITED BECAUSE THEY'RE PRIVATELY OWNED, BUT BUT IS THIS SOMETHING THAT IT WOULD BE A SEPARATE ITEM UNDER THAT? ABSOLUTELY, BUT I DO I THINK WE'VE ALWAYS ENVISIONED THAT THAT IS PART OF THE REDEVELOPMENT EFFORTS.

AND I THINK IT'S ALWAYS BEEN A IT'S BEEN ONE OF THOSE IN OUR MINDS.

BUT AGAIN, IT'S CERTAINLY SOMETHING THAT I THINK AGAIN, IT ROLLS UP UNDER THAT I DON'T BELIEVE.

THESE ARE YOURS. SO I THINK WE SHOULD USE REDEVELOPMENT INSTEAD OF REVITALIZATION, SINCE WE KEEP USING THAT WORD ALL THE TIME.

REDEVELOPMENT? YEAH. AS OPPOSED TO REVITALIZATION.

YEAH. YOU THINK SO TOO? YEAH. WE'VE BEEN. WE USE IT OVER AND OVER.

BEEN USING IT OVER AGAIN IN THIS CONVERSATION HERE.

YEAH. AT LEAST 5 OR 6 TIMES. TALKING ABOUT THIS PART OF IT.

YEAH. DON'T WHISPER. DON'T WHISPER. I DON'T WANT ANYBODY TO HEAR.

IT WOULD ALMOST BE BECAUSE I DON'T KNOW OF ANY CITIES THAT HAVE AGGRESSIVELY GONE AFTER OLDER FACILITIES TO TRY AND GET THEM TO SORT OF FLIP IT. AND SO THAT WOULD ALMOST BE LIKE A BIG POLICY MOVE BY US IN THE CITY MANAGEMENT TO, TO FIND UNIQUE WAYS, BECAUSE WE'RE GOING TO HAVE TO FIND UNIQUE WAYS THAT ARE OUTSIDE OF EVERY BOX BECAUSE WHO'S DONE THIS, WHO WE'RE IN SUCH A UNIQUE POSITION. AND THIS IS ONE OF THE THINGS THAT WE SPOKE ABOUT.

BECAUSE WE'RE SORT OF IN THE MIDDLE OF ALL THESE OTHER CITIES.

WE'RE NOT VERY DEFINED. WE'RE AND WE'RE GROWN OUT.

AND SO, WHAT DO WE DO IN THIS SORT OF UNIQUE SITUATION? AND WE'RE IN THIS HUGE METROPOLITAN AREA THAT HAS ALL THIS INFLUX OF VARIOUS THINGS.

AND SO, YEAH, I MEAN, THERE'S A HUGE OPPORTUNITY SINCE WE HAVE LIKE 35 OF 35 OF THOSE COMPLEXES.

SO, IT'S A BIG IT'S A BIG ONE. WHENEVER YOU GO TO ANY KIND OF CONFERENCE OR ANYTHING AND YOU COUNCIL MEMBER SABOL YOU WENT WHEN WE WENT TO TML AND YOU ASKED THE QUESTION, YOU KNOW, WE'RE IN A COMMUNITY. WE HAVE 35 APARTMENT COMPLEXES. WE HAVE TEN SQUARE MILES.

WE HAVE NO WE HAVE NO LAND LEFT FOR DEVELOPMENT.

AND THEY JUST LOOKED AT US LIKE, WOW, THAT'S REALLY THAT'S REALLY.

AND THEY'RE SUPPOSED TO BE THE PROFESSIONALS. AND SO QUOTED TO ME, Y'ALL, Y'ALL MORE THAN ONE OF YOU SAID 35 OR 36 OR WHATEVER THE NUMBER WAS.

AND I WROTE IT DOWN AND I WAS LIKE, WAIT, WHAT? YEAH. I HAD TO ASK, DID YOU JUST SAY 36? YEAH.

CORRECT. SO, SO YEAH, THAT THAT REMAINS, YOU KNOW, THAT HAS TO BE PART OF THE CONVERSATION.

AND IMPROVING THE QUALITY OF LIFE THERE. SO. OKAY.

ALL RIGHT. AND THEN LET ME LOOK BACK AT THIS.

ANYTHING ELSE? THAT'S THAT WAS ON THAT LIST THAT YOU THINK BELONGS HERE.

I WILL SAY THIS. I YOU KNOW, WE KEEP POINTING OUT THE SOUTH SIDE, BUT I IF THIS IS FOR TEN YEARS, THIS WHOLE AREA IS GOING TO HAVE TO BE REDEVELOPED.

I MEAN, IT'S JUST NOT THE SOUTH SIDE IT'S GOING TO BE.

SO I DON'T KNOW IF IT SHOULD JUST BE A MORE OPEN IF THIS IS A BROADER LOOK AT THINGS.

MAYBE SOUTH SIDE SHOULD NOT BE POINTED. DOES THAT HAVE A SUB PLAN, IS THAT WHAT THIS IS? IT'S A IT'S LIKE AN OVERARCHING REDEVELOPMENT PLAN THAT LOOKS?

[01:50:01]

AND SO I THINK WE HAD PLANNED TO BUILD ON THOSE DISTRICTS THROUGH THE ZONING AND THEN OBVIOUSLY COME BACK WITH KIND OF THE REDEVELOPMENT PLANS OF THOSE WITH INCENTIVES AND POLICIES AND THINGS LIKE THAT. SO IT'S DISTRICTS IT'S NOT THAT WHOLE IT'S NOT THAT WHOLE AREA.

ALL RIGHT. ECONOMIC VITALITY, WHICH WE HAVE NOW CHANGED TO ECONOMIC DEVELOPMENT.

AND WE'VE PUT ONE ON HERE, AND IT'S THE LARGE COMMERCIAL VACANCIES, FIGURING OUT WHAT THE PLAN IS FOR THAT.

ECONOMIC DEVELOPMENT ZONES. I THINK THAT LINES WITH THE DISTRICTS THAT WE'VE ESTABLISHED THROUGH THE MASTER PLAN DEVELOPMENT EVALUATE HOMESTEAD EXEMPTION TAX RATE COMPLETE OFF THE LIST.

OKAY. AND THEN THE BEDFORD COMMONS PROJECT. WHAT OTHER ECONOMIC DEVELOPMENT AREAS DO YOU THINK NEED SPECIFIC ATTENTION? AND THAT'S YOU KNOW, I SEE THIS IS WHERE THIS IS WHERE IT TIES INTO.

I'M NOT GOING TO SAY IT, I'M NOT GOING TO SAY IT.

BUT THEN IT BECOMES WEAK BECAUSE WE ONLY HAVE ONE THING IN THERE. RIGHT? SO I MEAN, I GUESS THAT IS ECONOMIC OPPORTUNITIES, WHICH IS BEDFORD COMMONS AND CAMPUS WEST. RIGHT? YEAH. OKAY. BECAUSE AT WHAT POINT DO YOU DRAW THE LINE BETWEEN REVITALIZING OUR STOREFRONTS, REDEVELOPING, TRANSFORMING OUR STOREFRONTS TO ECONOMIC DEVELOPMENT? WHERE IS THAT LINE DRAWN? YEAH. IT'S ALL ABOUT THE TRANSFORMATION.

SO WHAT WAS THE OTHER ITEM? CAMPUS WEST. CAMPUS WEST.

THANK YOU. YEAH. LET'S GO. GATEWAY. NOW. SO, WE CAN.

YEAH. TRYING TO GET AWAY FROM CALLING IT CAMPUS WEST.

SO.

IS THERE ANYTHING RELATED TO ECONOMIC DEVELOPMENT, POLICY WISE THAT YOU ARE LOOKING TOWARD? HONESTLY, A FULL A FULL REVIEW OF HONESTLY, A FULL REVIEW OF ALL POLICIES AS FAR AS INCENTIVES ACROSS THE BOARD TO CATER THEM TO THESE DISTRICTS AND THESE ZONES AND THINGS LIKE THAT.

THAT THAT GOES TO THAT BEING COMPETITIVE, REMAINING COMPETITIVE IDEA WE TALKED ABOUT EARLIER.

WHERE DOES THIS IS THAT KIND OF WEIRD CATEGORY? WE GOT TO FIGURE OUT IF THERE WERE TO BE EVENTS OR ARE WE LOOKING AT THOSE AS ECONOMIC DEVELOPMENT OR ARE WE LOOKING AT THOSE AS QUALITY OF LIFE? QUALITY. THAT'S QUALITY. OKAY.

OKAY. OKAY. ABSOLUTELY. ANOTHER THING THAT WAS MENTIONED IN ECONOMIC DEVELOPMENT, OF COURSE, I DON'T KNOW IF WE NEED TO PUT IT IN IT IN THERE, BUT BECAUSE IT'S KIND OF ALMOST WHY WE'RE DOING ECONOMIC DEVELOPMENT.

THE ENGINE IS BECAUSE WE'RE BUILDING SALES TAX, HOT TAX.

RIGHT. THAT'S IN THERE. SO I DON'T KNOW IF THAT NEEDS TO BE MENTIONED, BUT THAT'S, YOU KNOW, THAT WAS ONE OF THE POINTS IN HERE. SO, I JUST WANTED TO THROW THAT OUT THERE IF THAT'S NEEDED TO BE IN THERE OR NEED TO BE MENTIONED.

YES. COUNCIL MEMBER DONAVAN-BRANDON, I THINK EVENTS ARE ECONOMIC DEVELOPMENT.

TWO WELL I DO BECAUSE OF HOTELS AND RESTAURANTS.

AND IF WE WANT TO HAVE RESTAURANTS HERE, WE NEED TO GIVE PEOPLE A REASON TO COME HERE AND STAY HERE.

BECAUSE INCREASINGLY, PEOPLE DRIVE ACROSS AN IMAGINARY LINE TO A DIFFERENT SUBURB OUT HERE.

AND SO IF WE HAVE BETTER RESTAURANTS, NICER HOTELS, MAYBE WE GET A LOT OF LOT OF TRAFFIC FROM THINGS LIKE THE WORLD CUP.

WOULD WE BROADEN? EVEN THE COWBOYS. BROADEN THAT TO LIKE TOURISM? NOT NECESSARILY THAT THEY'RE YOU KNOW WHAT I MEAN? LIKE THERE COULD BE MANY THINGS THAT FALL INTO THAT.

MAYBE IT'S GRABBING ON TO SOME OF THE THINGS THAT ARE HAPPENING AROUND AND KNOWING YOU MIGHT BE ABLE TO FILL HOTEL ROOMS. MAYBE IT'S A SIGNATURE EVENT. MAYBE IT'S I THINK IT'S ALL THAT.

AND I ALSO THINK IT'S ABOUT US STAYING HERE. THE PEOPLE WHO LIVE HERE ARE SPENDING THEIR MONEY ELSEWHERE.

IF THEY WANT TO GO CELEBRATE A BIG ANNIVERSARY, THEY'RE PROBABLY NOT GOING TO EAT A HAMBURGER AT ONE OF THE PLACES ALONG THE HIGHWAY.

[01:55:02]

BUT IF WE HAVE A BIG EVENT, THEN. AND THERE'S A LOT OF SOCCER KIDS, GREAT PLACE FOR THEM TO GO HAVE A HAMBURGER.

BUT IT'S JUST IT'S MORE THAN TOURISM BECAUSE WE DON'T OFFER OUR OWN RESIDENTS, THINGS THAT WE ARE DRIVING TO OTHER CITIES TO GET AND PAYING TAXES THERE, INCLUDING THE HURST CONFERENCE CENTER, WE DON'T HAVE ANYTHING TO COMPETE WITH THAT. EVENTS. HOW WOULD YOU LIKE BECAUSE YOU TALKED ABOUT A BROADER CATEGORY, AND I'M JUST TRYING TO FIGURE OUT WHERE TO PUT IT AND HOW TO PUT IT.

HELP ME. WELL, I'M JUST SAYING IT'S QUALITY OF LIFE AND IT'S ECONOMIC.

WELL, THEN WE'LL PUT IT BOTH PLACES FOR NOW. I'M NOT GOOD AT THIS.

I'M GOOD AT COMING UP WITH IDEAS, BUT CATEGORIZING IT, I DON'T KNOW.

OKAY, WE WILL PUT IT IN BOTH FOR NOW. OKAY. AND THEN FIGURE OUT WHAT FITS BEST.

OKAY. I THINK, JOY, I THINK WE CAN LOOK AT THOSE AND KIND OF PEEL, PEEL THEM APART.

I HAVE AN HAVE AN IDEA OF WHAT OUR ECONOMIC DEVELOPMENT EVENTS AND THEN WHAT ARE MORE COMMUNITY AMENITIES AND EVENTS FOR QUALITY OF LIFE.

SO I THINK WE CAN KIND OF WE CAN NOT ALL NOT EVERY EVENT IS CATERED FOR THAT.

YEAH. IF YOU LOOK AT THE BIGGER PICTURE, ECONOMIC DEVELOPMENT IS THE TOP, TOP THING AND THEN EVERYTHING GOES DOWN FROM THERE.

SO TRANSFORMATION AND REDEVELOPMENT HELPS ECONOMIC DEVELOPMENT.

ALL OF IT IS INCLUSIVE. SO EXACTLY I DON'T KNOW HOW YOU ALL THE DOTS ARE CONNECTED.

YEAH. THEY'RE ALL CONNECTED. THAT'S GOOD. YEAH.

YOU WANT THEM TO BE KIND OF. SO IT SEEMS LIKE WE'RE SO SILENT UP HERE.

IT'S BECAUSE ALL THE DOTS ARE CONNECTED AND WE ALL SEE IT THE SAME WAY.

IT'S JUST, YOU KNOW, CATEGORIZING, I THINK, IS JUST HARD FOR US BECAUSE THAT'S ALL OUR GOALS ARE, ALL THESE THINGS. SO OKAY, SO WE'VE GOT ADDRESSING THE LARGE COMMERCIAL VACANCIES IN SOME WAY, FIGURING OUT WILL WORDSMITH THAT BEDFORD COMMONS AND GATEWAY REVIEWING ALL THE POLICIES AND INCENTIVES RELATED TO ECONOMIC DEVELOPMENT, AND THEN EVENTS OR BUILDING TAX BASE THROUGH EVENTS OR KEEPING DOLLARS LOCAL.

WE'LL FIGURE OUT WHICH ONES FIT WHERE. OKAY. AND THEN WE STILL HAVE THE ECONOMIC DEVELOPMENT ZONES.

AND THEN WE'VE GOT BEDFORD COMMONS HERE AGAIN WITH THE ADDITION.

IS THAT GET EVERYTHING ON YOUR LISTS. OKAY. SO TRANSFORMATION AND REDEVELOPMENT.

WE HAVE COMPLETE THE MASTER PARKS, TRAILS AND BIKE PLAN.

MY QUESTION TO YOU IS THERE NOW INSTRUCTION OR DESIRE TO MOVE FORWARD IN SOME WAY WITH THAT.

OKAY. SO THAT WILL TURN INTO IMPLEMENTING. OKAY.

OKAY. PARKS PLAN. OKAY. THAT ALSO BE A QUALITY OF LIFE? YEAH. WE'RE GOING TO PUT IT. YEAH. YEAH. I MEAN, IT'S UP TO YOU WHEREVER YOU WANT TO PUT IT.

THERE'S NO THERE'S NO HARD AND FAST. BUT I ACTUALLY THINK YEAH, I THINK IT MOVES FROM THIS LIST BECAUSE YOU DIDN'T HAVE THIS BEFORE.

CORRECT. SO I DO THINK I THINK THAT'S. AND THE MASTER PARKS AND TRAILS IS GOING TO BE USED FROM BY OUR RESIDENTS.

SO IT'S A QUALITY OF LIFE. YEAH. OKAY. GOOD. THANK YOU.

I THOUGHT THAT'S WHERE IT WAS GOING. I'LL BE HONEST, I FORGOT QUALITY OF LIFE IS DOWN THERE.

IT'S NEW. I FORGOT ALL ABOUT IT. PERFORMING ARTS CENTER.

IS THIS STILL SOMETHING ON OUR RADARS THAT WE STILL WANT TO TALK ABOUT IN THE FUTURE? I'LL LET AMY ANSWER THAT. COUNCIL MEMBER SABOL.

COUNCIL MEMBER DONOVAN BRANDON. YES. AN EMPHATIC YES.

YES. IN FACT, LAST NIGHT BEFORE I WENT TO SLEEP, I WAS LIKE, MAYBE THAT BIG BEDFORD MOVIE TAVERN COULD BE SOME KIND OF EVENT SPACE OR I DON'T KNOW. I'M AN IDEA PERSON, NOT LIKE RICH WHERE I CAN OR NICHELLE COUNT NUMBERS, BUT YES, I THINK THERE'S A NEED, EVEN IF IT'S ON A SMALLER SCALE.

I COULD PUT PERFORMING ARTS CENTER MAYBE AT OLD BEDFORD SCHOOL.

I DON'T HAVE A I HAVE A GREEN LIGHT ON EVERYTHING IN MY HEAD.

IT'S ONLY MONEY. NEW. I AM THE NEW ONE. I AM THE NEW.

YOU'LL LEARN. YOU'D BE EXHAUSTED BY YEAR EIGHT.

WELL, WE COULD BE. BUT WHAT I WANT TO SAY IS, IF WE DON'T MAKE IT A POSSIBILITY, IT WILL NEVER HAPPEN.

[02:00:06]

SO EVEN IF IT'S NOT A FULL BLOWN PERFORMING ARTS CENTER, IT'S ALWAYS BEEN MY THINKING THAT IF YOU HAVE AN EVENT THAT EVERYBODY'S SUPPOSED TO COME FROM MILES AND HUNDREDS OF MILES AROUND, YOU'VE GOT TO IMPROVE THE EVENT, WHETHER IT'S BY APPEARANCE OR WHATEVER.

SO, YOU KNOW, MAYBE IT COULD BE SOMETHING LESSER LIKE AN AMPHITHEATER OR SOMETHING LIKE THAT, WHERE WE DO SHOW IMPROVEMENT IN OUR EVENT EVERY YEAR.

SO, IF WE WERE GOING TO BE KNOWN FOR BEATS AND EATS IN A DIFFERENT TIME OF YEAR.

OH, MARK. HI, MARK. HI, MARK. GOOD TO SEE YOU.

BUT IF WE COULD IMPROVE IT ALL THE TIME AND HAVE SOMETHING, THEN WE COULD STILL CALL IT A CENTER OF NOT A PERFORMING ARTS CENTER, BUT IT WOULD JUST BE HAVE A DIFFERENT FLAVOR FOR OUR COMMUNITY AND PROBABLY ATTRACT YOUNGER PEOPLE.

BUT WOULD WE STILL USE THE WORD CONSTRUCT? CONSTRUCT SOME TYPE OF CENTER? I ASSUME NOT. MAYBE IT SHOULDN'T EVEN BE A CENTER.

FACILITY. FACILITY. FACILITY. FACILITY. ART FACILITY OF SOME KIND.

ART VENUE. YEAH, I LIKE THAT. VENUE? YEAH. EVENT VENUE.

YEAH. WE HAD A NEIGHBOR WHO WENT TO HURST FOR AN 80TH BIRTHDAY PARTY WITH A DJ AND A AND SIT DOWN DINNER, AND I KEPT THINKING ALL THAT MONEY SHOULD HAVE BEEN SPENT RIGHT HERE.

AND SO MAYBE THERE'S SOMETHING LIKE THAT AT OLD BEDFORD SCHOOL.

MAYBE THERE'S SOMETHING LIKE THAT AT THE BEDFORD MOVIE TAVERN, OR MAYBE AN AMPHITHEATER.

I CAN ENVISION AN AMPHITHEATER BETWEEN THE LIBRARY AND OLD BEDFORD SCHOOL.

SO OLD BEDFORD SCHOOL, HEARD MENTIONED MULTIPLE TIMES.

DO WE VIEW THAT AS TRANSFORMATION REDEVELOPMENT? OR DO WE VIEW THAT AS QUALITY OF LIFE? DO WE VIEW IT AT ALL? I VIEWED IT TODAY. YEAH, I DROVE BY IT. LITERALLY.

I THINK IT'S GOT TO BE PART OF THE CONVERSATION, BECAUSE IT'S ONE OF OUR GOALS IS TO UTILIZE THAT BUILDING BECAUSE IT'S BEEN UNDERUTILIZED FOR SO LONG, AND NOW WE HAVE THE OPPORTUNITY.

SO, THERE WAS A GODSEND FOR OUR SENIORS UNTIL WE HAVE OUR NEW SENIOR CENTER.

SO THAT WAS GOOD. THAT WAS THE HOME THERE. AND SO NOW IT'S TIME TO ASK THE QUESTION IS WHAT DO WE WANT THAT BUILDING TO BECOME.

SO IT'S THE USE OF THAT BUILDING. SO IS THAT TRANSFORMATION THEN AT THAT POINT, BECAUSE WE ARE TRANSFORMING THAT BUILDING INTO SOMETHING THAT'S NEW.

YEAH. OKAY. OKAY.

HERITAGE PARK PLAZA IN GENERATIONS PARK. IS THAT STILL ON THE RADAR? YEAH. OH, NO. OKAY, SO THAT I WAS PAYING ATTENTION WHEN WE TALKED ABOUT THAT.

SO THAT WAS ENVISIONED BY MAYOR BOYTER. AND IT WAS BASICALLY A HISTORICAL AREA THAT SHOWED THE HISTORY OF BEDFORD.

AND I WAS THINKING ABOUT THAT BECAUSE I WAS SKIPPING THROUGH THE I MEAN, I WAS PAYING A LOT OF ATTENTION, BUT THEN I WAS ALSO. YEAH. JUST KIDDING. SO AND I JUST IT JUST DAWNED ON ME, WHEN WE TAKE DOWN BUILDING A.

B, B, WHICH ONE ARE WE? ARE WE A? WELL, I KEEP WANT TO THINK THIS IS C, BUT C IS ACROSS THE STREET.

SO ANYWAYS WHEN WE TAKE THAT ONE DOWN DOES IT WHAT WE COULD DO.

DO WE SAVE THE PLAQUES FROM THOSE BUILDINGS. OH YEAH WE'LL SAY YES.

YEAH. AND SO THEN THAT COULD BE SOMETHING THAT WE MAYBE CAN INCORPORATE IN THE FUTURE, WHEREVER THAT WOULD BE.

I THINK, I THINK A LOT OF IT WAS JUST HONORING THE HISTORY.

RIGHT? YEAH. HONORING THE HISTORY. AND THAT WAS THE, I THINK, ONE OF ONE OF THE ORIGINAL BUILDINGS.

YEAH. AND SO THIS WAS SITE SPECIFIC. I DON'T KNOW IF THAT.

WELL, YEAH. I MEAN, WHEREVER YOU WANT TO PUT IT. CORRECT. YEAH. BUT I THINK THE INTENT IS HONORING.

YOU STILL WANT TO DO IT. YEAH. YEAH. AND WHICH I THINK, I THINK I'M INTERESTED IN THAT PERSONALLY IS HONORING OUR HISTORY, HONORING NOT ONLY BEDFORD BUT THE COMMUNITY BECAUSE FIRST WAS BEDFORD.

WE'RE ALL KIND OF TIED IN TOGETHER. AND WE HAVE AN INTERESTING STORY OF HOW BECAUSE THESE COMMUNITIES ALL CAME AND SPRANG UP AT THE SAME TIME.

SO. YES, COUNCILMEMBER DAWKINS. THANK YOU, MR. MAYOR. I SEEM TO REMEMBER A CONVERSATION WHERE WE TALKED ABOUT MAYBE PRESERVING SOME OF OUR HISTORY IN OLD BEDFORD SCHOOL, AS OPPOSED TO SOMETHING AT GENERATIONS PARK. CORRECT.

YEAH. OKAY. YEAH. THAT'S AND SO THAT'S, THAT'S SOMETHING THAT I, YOU KNOW, I SEE THAT AS A GREAT BUILDING TO UTILIZE AS WELL FOR YOU COULD ALSO USE IT FOR OTHER MEANS AS WELL. BUT IT COULD BE A PLACE WHERE WE CAN DISPLAY DIFFERENT THINGS ABOUT THE CITY AND MAKE IT OPEN TO THE PUBLIC.

COUNCIL MEMBER SABOL. I KIND OF REMEMBER THAT WE KIND OF WANTED TO UPDATE IT AS FAR AS, LIKE PUT IT ON

[02:05:10]

YEAH. SO INTERACTIVE BECAUSE IT'S, IT'S IT GETS TO BE A LOT IF YOU REALLY KEEP IT ALL FOR YEARS AND YEARS AND YEARS.

BUT IF YOU COULD KEEP IT AND PHOTOGRAPH MAYBE THAT WOULD BE I DON'T KNOW.

I THINK IT WAS STEVE FARCO THAT CAME UP WITH THAT LIKE SOME SORT OF SCREEN THAT JUST SORT OF LIKE THEY DO IN PUBLIC.

ROLLS OVER. YEAH. ROLLS OVER AND YOU CAN WATCH IT.

SO. YEAH. YEAH. SO, HERITAGE PARK PLAZA IS NOT.

YEAH. IT'S OKAY, I THINK. I THINK WE JUST, I THINK WE JUST AXED IT AND CHANGED IT TO.

THAT'S TOTALLY FINE. HONORING OUR HISTORY. COME UP WITH A DIFFERENT A DIFFERENT WAY TO DO IT.

CREATE A SIGNATURE COMMUNITY EVENT SAYS COMPLETE.

OPTIONS TO PROVIDE A SENIOR CENTER. COMPLETE.

COMPLETE. DID THAT. OKAY. OH, AND HERE'S THIS ONE.

OH, SOME OF THESE ARE VERY JUST SORT OF ACTIONS LOOKING.

AND SO WE WANT TO, YOU KNOW, AGAIN BRING OURSELVES BACK UP TO ORGANIZATIONAL EXCELLENCE.

SO IF WE THINK ABOUT THE TOPIC OF CODE ENFORCEMENT THAT CAME UP MULTIPLE TIMES SAFETY EMPLOYEES, IS THERE ANYTHING OF A STRATEGY LEVEL THAT YOU THINK IS IMPORTANT THAT WE DON'T MISS AN ORGANIZATIONAL EXCELLENCE, KNOWING THAT ANDREA IS GOING TO TO PIECE TOGETHER HER PLAN FOR THE INTERNAL FUNCTION OF IT SO IT LOOKS LIKE GREEN, GREEN, GREEN. THE MASTER PLAN REVIEW IS THAT Y'ALL ARE JUST ABOUT.

WE'RE DONE WITH THAT. YEAH. BUT AS YOU MENTIONED, JUST LIKE THE PARKS MASTER PLAN, WE'RE NOW MOVING INTO THE IMPLEMENTATION STAGE OF THAT.

SO THAT NEEDS TO CONVERT TO AN IMPLEMENTATION.

IMPLEMENTING. AND IS THAT GOING TO GO INTO TRANSFORMATION NOW OR IS IT STILL ORGANIZATIONAL EXCELLENCE. I WOULD PROBABLY MOVE IT OUTSIDE OF ORGANIZATIONAL EXCELLENCE.

YEAH. I DON'T KNOW IF IT LANDS MORE ON WEST IS BEHIND YOU THERE.

IF IT'S TRANSFORMATION OR A TRANSFORMATION. OKAY.

IF WE HAD TO IF WE HAD TO PICK. OKAY, I WOULD THINK THAT'S WHERE THAT WOULD GO TO BECAUSE WE'RE MOVING IT OUT OF IT'S NOW TAKING ACTION.

YEAH. OKAY, GOOD. ASSET AUDIT. THAT'S ONGOING. OKAY. YEAH, IT NEEDS TO. I FEEL LIKE IT NEEDS TO REMAIN.

IT'S PART OF THE ORGANIZATIONAL EXCELLENCE AND OBVIOUSLY FACILITIES AND THINGS LIKE THAT.

OKAY. AND THEN AFTER THAT, I ASSUME THE CAPITAL ASSET PLAN COMES IN.

IS THAT CORRECT? OKAY. CORRECT. OKAY. ANIMAL SHELTER.

THAT'S ONGOING. I'M SORRY, I'M SORRY. I WAS GETTING THERE.

YES. ABSOLUTELY. ONGOING. OKAY. AND SO ANIMAL SHELTER DO WE PUT.

IN THERE FOR EXCELLENCE. I KNOW IT'S KIND OF LIKE.

YEAH. DOES IT STILL BELONG? I THINK SO, BUT YEAH, I THINK IT STILL BELONGS IN THERE. YEAH. OKAY. A CITY HALL THAT WE HAD IN CITY BUILDINGS. WE'VE GOT IT CONSTRUCTING A FIRE STATION AND TRAINING FACILITY. IS THAT ALSO A CITY BUILDING OR. IT IS.

AND IT'S IN PROGRESS AS WELL. SO, YOU KNOW, AGAIN, JUST WORDING WOULD BE CHANGED ON THAT ONE.

OKAY. AND CENTRAL FIRE STATION WOULD ALSO BE.

OKAY, GOOD. SAME AND MULTI-FAMILY INSPECTION PROGRAM.

COMPLETE TO A DEGREE. I MEAN, THAT'S ONE OF THOSE WHERE I MEAN, WE WERE KIND OF TALKING ABOUT THIS THE OTHER DAY. YOU'RE NEVER DONE ON SOME OF THOSE KINDS OF THINGS. SO I WOULD DEFER TO COUNCIL IF YOU FEEL LIKE OUR INITIAL THERE WERE SOME MAJOR REORGANIZATIONAL THINGS THAT HAPPENED AND THAT WAS KIND OF REESTABLISHED.

SO IF YOU FEEL THAT'S COMPLETE, WE CAN TAKE IT OFF AND MAKE IT PART OF THE ONGOING EXPECTATIONS OF THE ORGANIZATION, BECAUSE THAT'S NEVER GOING TO BE DONE. ANY THOUGHTS?

[02:10:05]

I THINK WE SHOULD LEAVE THAT ONE ON WITH A LOT OF THE THINGS GOING ON WITHIN THE STATE AND.

YEAH, CHANGES. OKAY. YEAH. AND IT STILL BELONG IN ORGANIZATIONAL EXCELLENCE.

YES. YEAH. OKAY. AGAIN, I THINK JUST A WORDING CHANGE WILL COME UP WITH SOMETHING BESIDES EVALUATE.

AND BOARDS AND COMMISSIONS. I THINK WE'RE GOOD THERE.

I THINK WE'RE GOOD ON THAT ONE. SO OKAY THAT'S THAT ONE.

ANYTHING ELSE RELATED TO EMPLOYEES OR TECHNOLOGY OR ANY EXPECTATIONS THAT YOU HAVE OR ANYTHING YOU'RE WORKING TOWARD.

TRAINING? NOTHING. I THINK THAT RISES TO THIS LEVEL.

OKAY. YEAH. JOY. I DON'T KNOW IF WE WANT TO PUT THIS ON THERE, BUT WE ALL SAID YOU'RE SPREAD TOO THIN, SO TO GET YOU SOME HELP. BUT I DON'T KNOW IF THIS GOES HERE OR IF THAT'S SOMETHING THAT'S UNDERSTOOD.

I THINK THAT'S A I THINK THAT'S A SHORT TERM THAT THAT WILL BE ADDRESSED IN THE NEXT FEW MONTHS.

HONESTLY, I REALLY DO. I APPRECIATE THE SENTIMENT THOUGH.

YOU'RE ON THE RECORD NOW. I KNOW, I KNOW EXACTLY.

OKAY. GOOD JOB JOY. WELL, IT DOES BRING UP A QUESTION.

I'M JUST GOING TO THROW IT OUT THERE. BUT SOME I DON'T KNOW WHERE YOU ARE, BUT THE SOME PEOPLE DO AN ORGANIZATIONAL EVALUATION, LIKE RIGHTSIZING AN ORGANIZATION, OR SOMETIMES THERE'S A REGULAR CADENCE OF MARKET STUFF.

IS THERE ANYTHING SPECIFIC TO? THAT IS ONGOING, HONESTLY, AND WE DID WE'VE DONE QUITE A BIT AND WE WILL CONTINUE TO DO THAT AS WE AS WE DIVE INTO THINGS.

OKAY. SO FOR ME, I'M LOOKING AT OUR LIST. THIS WAS SOMETHING THAT I THOUGHT OF AND TO PUT UNDER THIS WHICH WAS FOR OUR EMERGENCY PERSONNEL, POLICE OFFICERS OR SWORN POLICE OFFICERS, FIREFIGHTERS MAKING SURE THAT WHEN IT COMES TO VACANCIES THAT WE ARE MOVING THE NEEDLE IN TERMS OF MAKING SURE WE'RE FULLY STAFFED FOR LONGER AND MAKING SURE WE HAVE THOSE GOALS.

THAT'S A BIG THAT'S A BIG ONE FOR ME. I DON'T KNOW HOW THE REST OF THE COUNCIL FEELS ON THAT. JUST TAKING A LOOK AT THE POLICE.

YOU KNOW, POLICE WERE AVERAGING. THERE WAS A TIME.

TIME YEARS AGO WHEN BEFORE ANY OF US WERE HERE WHERE THE VACANCY WAS, I THINK IT WAS IT 16, 16 SWORN OFFICER VACANCIES, WHICH WAS ASTRONOMICAL.

WE'RE NOW AT THE POINT NOW WHERE MONTH TO MONTH, IT'S MORE IN THE LINES OF 4 OR 5.

BUT I'D LIKE TO SEE US MOVE THE NEEDLE. WE'VE GOT TO START MOVING THE NEEDLE. SO, THAT WE KNOW WHAT FULLY STAFFED LOOKS LIKE FOR LONGER.

YOU'RE NEVER GOING TO BE COMPLETELY, FULLY STAFFED BECAUSE PEOPLE ARE GOING TO BE COMING AND GOING. BUT I WANT US TO AT LEAST MOVE THAT NEEDLE IN THE RIGHT DIRECTION. WOULD YOU CLASSIFY THAT AS THAT'S ORGANIZATIONAL RECRUIT RETAIN, AND WOULD IT BE FOR THE WHOLE ORGANIZATION OR VERY SPECIFICALLY JUST TO PD FROM YOUR LENS? I WOULD SAY ORGANIZATIONALLY PROBABLY RECRUIT AND RETAIN.

BUT I UNDERSTAND THE MAYOR'S SENTIMENT ON ON THOSE POSITIONS.

BUT LOOKING AT THE DIFFERENT DEPARTMENTS, I DEFINITELY WOULD SAY THAT'S ACROSS THE BOARD IN MY IN MY VIEW.

OKAY. OKAY. ANYTHING ELSE ON.

OKAY. THIS ONE. THESE ARE ALL GREEN. WHY? WE GOT RID OF IT, DIDN'T WE? THAT'S WHY WE MADE IT INTO A. YEAH, RIGHT. YEAH.

AND SO YOU'RE OPERATING CITIZEN'S ACADEMY. YOU'VE DONE THE CITIZEN SURVEY, THE CHARTER REVIEW, AND ELECTION HAPPENED? YES. OKAY. AND THEN THE AV.

OKAY. SO THEN THESE WERE THE THINGS THAT WERE KIND OF OUTLIERS EARLIER THAT I THINK WE HAVE FOUND SPOTS FOR.

BUT I JUST WANTED TO DOUBLE CHECK BEFORE WE WALKED AWAY.

THE FIRST TWO. YES. MEADOW PARK, WAS THAT THE ONE? OKAY, SO WE'RE GOOD WITH. WE'RE GOOD WITH THAT.

WORLD CUP, WHICH COULD BE RELATED PROBABLY TO EVENTS OR TOURISM OR SOMETHING THAT WE.

OKAY. AND THEN THE IDENTITY WE TALKED ABOUT CREATING A DRAW.

WE HAVE TALKED ABOUT AND BEAUTIFICATION. WE TALKED ABOUT THERE ARE A COUPLE OF THINGS THAT ARE ON MY BRAIN THAT THAT WERE EARLIER ON IN THE LIST AND

[02:15:10]

OR IS THERE SOMETHING SPECIFIC? GO AHEAD. YES.

SORT OF. SO WITHIN THE TRAIL ASPECT AND I THIS IS ANOTHER THING I SPOKE TO YOU ABOUT AND I MENTIONED IT PREVIOUSLY WITH COUNCIL IS ON THAT LINEAR TRAIL.

I THINK THERE ARE SOME, THERE'S SOME OPPORTUNITIES THERE.

YOU KNOW, THERE ARE A LOT OF HOMEOWNERS DOWN THERE WHO THEY DECORATE THE FENCES AND IT MAKES IT REALLY COOL LOOKING.

AND THERE'S SOME AREAS WHERE THEY GROW BLUEBONNETS AND THEN THEY SORT OF CORDON IT OFF AND SO IT DOESN'T GET MOWED.

BUT LIKE THE WAY IT WITH THE, WITH THE TOPOGRAPHY OF THE LAND, I MEAN IT'S PERFECT FOR PICTURES AND THAT'S PEOPLE DRIVE JUST LIKE FOR A DOG PARK.

THEY DRIVE EVERYWHERE FOR STUFF LIKE THAT. AND THEN THEY CAN EAT AT ONE OF OUR MANY FINE RESTAURANTS.

BUT SO I THINK THAT I THINK THAT THERE'S DEFINITELY A LOT OF OPPORTUNITY.

I KNOW THAT'S AN ENCORE RIGHT OF WAY. AND THERE AGAIN, WE'VE GOT TO THINK OUTSIDE THE BOX, BUT I THINK THERE'S SOME REALLY NEAT OPPORTUNITIES.

SO WHEN YOU THINK OF THAT AND POSSIBLY CATEGORIZE IT WITH SOME OF THE OTHER CONNECTIONS OR TRAIL THINGS YOU WOULD THINK QUALITY OF LIFE. AND SO WE WOULD SAY SIDEWALKS, TRAILS LIKE THOSE CONNECTIONS, MULTIMODAL KIND OF STUFF. OKAY.

OKAY. ONE OF MINE FOR BECAUSE YOU MENTIONED PUBLIC WORKS FOR MINE WAS FROM MAKING SURE THAT OUR STREETS, YOU KNOW, WE'VE DONE SUCH A GOOD JOB OVER THE LAST FEW YEARS. I WANT TO MAINTAIN THAT. AND SO GETTING THAT CPI RATING, KEEPING IT 75 TO 80% FOR ALL. MAKING SURE ALL OF OUR ROADS ARE IN GOOD.

EXCELLENT OR VERY GOOD CONDITION. 75 OR 80% OF THOSE FOR THE CPI SCORES.

AND THAT'S THAT'S THAT'S LIKE A GOAL TO TO ACHIEVE AND MAINTAIN.

AND IS THAT WOULD YOU PUT THAT IN WHERE. SEE THAT'S THE I MEAN THAT'S THAT'S THE GOAL.

SO IS THAT ORGANIZATIONAL. I MEAN IS IT TRANSFORMATIONAL BECAUSE BECAUSE THAT'S OUR ROADS RIGHT.

OR QUALITY OF LIFE BECAUSE PEOPLE DRIVE ON THEM. QUALITY OF LIFE. LIFE, RIGHT. EVERYBODY'S DRIVING ON IT. EVERYONE'S DRIVING ON IT. SO QUALITY OF LIFE PERHAPS, I MEAN. RIGHT, SO I MEAN EVERYBODY, THERE'S ALWAYS A RUNNING JOKE THAT YOU CAME DOWN BEDFORD ROAD AND YOU KNEW WHEN YOU LEFT BEDFORD OR ENTERED BEDFORD, BECAUSE AFTER YOU GOT OUT OF HURST, THE ROAD WASN'T QUITE AS NICE.

SO. BUT YEAH. SO, YOU KNOW, I WOULD ALMOST SAY QUALITY OF LIFE.

IT ALSO IT, YOU KNOW, IT LOOKS BETTER WHEN THE ROADS ARE KEPT UP AND ESPECIALLY WITH THAT NEW HT FIVE THAT WE'RE USING.

YES. MINERAL BOND. YES. OH, YEAH. IT MAKES. IT MAKES THE ROADS LOOK AMAZING.

YEAH. OKAY. AND THEN GO AHEAD. COUNCILMAN DAWKINS.

SO DO WE HAVE TO LIST THE DRAINAGE PLAN AS PART OF THIS, OR.

I GUESS I WANTED TO CALL SPECIAL ATTENTION. THAT'S A GOOD. THAT'S A GOOD ONE. YEAH, YEAH, BECAUSE I THINK I THINK WE'RE IN THE PROCESS. AND I KNOW THAT THE DRAINAGE STUDY IS GOING TO BE FINISHED IN HERE, BUT FOR SOME REASON IT'S NOT INVOLVED.

I'M NOT SEEING THIS ANYWHERE, SO THAT NEEDS TO BE INCLUDED AS WELL.

AND SO, WHEN WE PUT THAT WITH ROADS UNDER QUALITY OF LIFE, I WOULD IMAGINE, I THINK INFRASTRUCTURE, QUALITY OF LIFE. YEAH. AND THEN THE OTHER THING LET ME STAND UP AND FACE YOU. THE OTHER THING WAS TRAFFIC SPEEDING, TRAFFIC CONCERNS FOR THAT AREA. IS THERE ANYTHING RELATED TO THAT WE NEED TO BE NOTING, OR IF THERE WERE TRAFFIC RELATED IDEAS THAT THE STAFF HAD THAT THAT MIGHT START ALLEVIATING, WOULD YOU PLACE THAT IN QUALITY OF LIFE? YES. YES, ABSOLUTELY. YEAH. OKAY. THAT THAT GOES ON.

WHAT'S THAT GOING TO PUT IN YEAH. COLLEYVILLE NEEDS TO FIX CHEEK-SPARGER.

YES. OKAY. THEY NEED TO PUT IT UNDER THEIR QUALITY OF LIFE.

OKAY. SO NOT ALL OF THESE NECESSARILY ARE GOING TO MAKE.

BUT THEY HELP US CREATE THE DEFINITION SO THAT WHEN WE SEND IT BACK TO YOU, YOU CAN SEE THAT JUST BECAUSE THERE'S NOT A PROJECT OR AN ISSUE THIS YEAR, IT DOESN'T MEAN IN YEAR THREE THERE WON'T BE.

SO JUST WANT TO MAKE SURE THAT WE CAPTURE ALL OF THOSE.

[02:20:01]

THE PRONOUNS ARE HANDY. BECAUSE I CAN'T FLIP THROUGH THE SLIDES FAST ENOUGH.

OF THIS? I DON'T BELIEVE SO. I THINK WE'VE I THINK WE'VE HIT ALL OF THEM.

I THINK WE THINK WE'VE REACHED THERE. YEAH, IT TOOK US A BIT.

IT TOOK US A BIT. BUT I THINK WE FINALLY GOT THERE. Y'ALL WERE ACTUALLY LIKE THIS WAS VERY QUICK.

SOMETIMES WE SPEND DAYS. Y'ALL. Y'ALL WERE EXCELLENT.

SO IN THE SHORT TERM, THE NEXT THINGS THAT WILL HAPPEN IS THAT I WILL WORK WITH STAFF TO SHAPE THIS UP IN A WAY, BUT THEN STAFF WILL TAKE IT AND START ADDING THOSE ACTION ITEMS, THE ACTUAL THINGS THAT THEY WILL BE ACCOMPLISHING FOR YOU ALL TO SEE AHEAD OF YOUR APPROVING THIS AS YOUR NEW STRATEGIC PLAN MOVING FORWARD.

BUT THEN LONGER TERM, WHAT WE WANT TO SEE IS THAT OFFICIAL ADOPTION SO THAT IT GIVES THAT AFFIRMATION THAT THAT THIS IS THE PLAN AND THIS IS WHERE WE'RE HEADED.

AND THEN STAFF SHOULD BE SHOULD BE RESPONSIBLE TO COME BACK TO YOU AT A REGULAR CADENCE.

WHATEVER YOU ALL DECIDE IS APPROPRIATE, WHETHER IT'S QUARTERLY, ANNUALLY, BI, ANNUALLY, WHATEVER YOU THINK IS RIGHT.

BUT WE WANT IT TO BE LIVING AND BREATHING AND MOVING.

WE WANT TO KNOW WHEN WE'RE MOVING IN THE GREEN DIRECTION OR WHEN WE'RE STALLED OUT.

AND THEN WE ALSO WANT TO BE REFERENCING THESE SPECIFIC GOALS AND INITIATIVES IN ALL OF OUR BUDGET DOCUMENTS, EVERY ITEM THAT COMES TO YOU THAT'S RELATED TO IT, BECAUSE THAT'S WHAT CREATES THAT SYSTEM WE TALKED ABOUT, AND THE CLARITY AND THE UNITY OF ALL OF THE PLANS COMING TOGETHER SO THAT THE PUBLIC CAN UNDERSTAND THAT THAT DECISION WASN'T ONE OFF.

IT WAS REALLY PART OF THIS BIGGER, LONGER TERM VIEW.

YOU ALL DID EXCELLENT WORK. AND THAT WAS. THANK YOU.

I HAVEN'T CHECKED MY CLOCK, BUT YOU WERE VERY EFFICIENT, AND I FEEL VERY GOOD ABOUT HOW FAR WE GOT.

DO YOU FEEL THAT YOU'VE GOT? I FEEL I'VE GOT.

I'VE GOT SOME CLARITY. I LIKE WHERE WE'VE GONE.

AND HONESTLY, THERE'S NOT ONE OF THESE THAT I HAVEN'T ALREADY KIND OF STARTED, YOU KNOW, TICKING OFF THE.

THIS GOES IN THIS CATEGORY NOW. AND THINGS THAT ARE IN THE WORKS THAT WILL FALL NEATLY INTO THESE CATEGORIES.

SO NO, I FEEL LIKE WE'RE IN A GOOD SPOT. SO WE WILL GET IT SHAPED UP, DRAFTED UP, AND THEN YOU'LL HAVE ANOTHER GO AT IT TO SAY, YEAH, THIS IS WHAT I'M IN OR NO, I THINK THIS BELONGS IN THIS CATEGORY, BUT THEN YOU'LL BE OFF TO THE RACES.

SO THANK YOU ALL FOR YOUR HARD WORK. THAN YOU SO MUCH.

THANK YOU. APPRECIATE IT. HERE, LET'S GIVE A ROUND OF APPLAUSE TO HILLARY.

HEY I DO WANT TO THANK COUNCIL. I IT MAKES IT EASY TO KNOW THAT WE HAVE THE SAME VISION HERE.

THIS THIS DAIS. WE WORK TOGETHER AS A TEAM. AND AGAIN, I THINK WE'RE HEADING IN THE RIGHT DIRECTION.

WE ALL KNOW IT. AND THAT'S WHAT MAKES THIS PROCESS SO MUCH EASIER.

SO WITH THAT, AGAIN, THANK YOU, HILLARY, FOR CONDUCTING TODAY.

AND THERE IS NO NEED THERE'S NO ADJOURNING. I KNOW THERE'S NO ADJOURNING.

SO WE'LL GO AHEAD AND CONCLUDE THE MEETING. IT IS 8:24.

THANK YOU ALL. APPRECIATE IT. YOU HAVE A GOOD NIGHT.

* This transcript was compiled from uncorrected Closed Captioning.